BA (Hons) in Artificial Intelligence for Business - Inteligencia Artificial para los Negocios

The BA (Hons) in Artificial Intelligence for Business program is designed to equip students with the skills and knowledge needed to navigate the intersection of AI and the corporate world. Students learn the fundamentals of business management while exploring how AI technologies can be leveraged to drive innovation, improve efficiency, and create a competitive advantage in the digital age.

Academic requirements:

One certified copy of high school diploma and transcripts; or equivalent
Proof of English level:

TOEFL score 79/4 (as of Jan 2026) (internet-based), 211 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; minimum PTE-A of 59; native speaker of English or equivalent.

This program is directed at high school graduates and individuals looking to start a career at the intersection of business and technology. It is ideal for aspiring managers, digital entrepreneurs, and students who want to lead innovation within global organizations. It suits those with an interest in how technology reshapes industries and who wish to gain a competitive edge in the job market.

The program aims to provide students with a comprehensive understanding of both business principles and artificial intelligence. Key objectives include: 1. Developing a deep understanding of AI technologies and their practical business applications. 2. Cultivating strategic thinking to implement AI solutions within various industries. 3. Understanding the ethical, legal, and social implications of AI in business. 4. Enhancing data-driven decision-making skills through the use of analytical tools. 5. Preparing students for leadership roles in the evolving digital economy. The program seeks to bridge the gap between technical AI concepts and practical business strategy, ensuring graduates can lead digital transformation initiatives and manage the lifecycle of AI projects from conception to execution within diverse organizational contexts.

The curriculum is structured over three years (six semesters) covering core business and specialized AI modules. Key areas of study include: Introduction to AI, Business Environment, Communication for Business, Data Analysis and Visualization, Marketing Management, Operations Management, Machine Learning for Business, AI Strategy & Implementation, Strategic Management, Ethics in AI, Big Data, and Research Methods. The program concludes with a Final Dissertation. Throughout the course, students engage with case studies, project-based learning, and interactive sessions to apply AI concepts to real-world business scenarios, ensuring a blend of theoretical knowledge and practical application.

Graduates can pursue various career paths, including: AI Business Consultant, Business Intelligence Analyst, Digital Transformation Manager, Data Analyst, Tech Project Manager, Innovation Lead, or Entrepreneur in the tech sector. The program prepares students for roles in multinational corporations, startups, and consultancy firms that require a blend of business acumen and AI knowledge.