BA (Hons) in Digital Business, Design & Innovation - Negocios Digitales, Diseño e Innovación

In the digital age, business success depends on the ability to innovate and adapt. This program provides students with a solid foundation in business management while focusing on the creative and technological skills needed to lead in the digital economy. Students explore design thinking and digital tools to develop innovative solutions for the modern marketplace.

Academic requirements:

One certified copy of high school diploma and transcripts; or equivalent
Proof of English level:

TOEFL score 79/4 (as of Jan 2026) (internet-based), 211 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; minimum PTE-A of 59; native speaker of English or equivalent.

This program is designed for high school graduates and individuals who are passionate about technology, design, and business. It is ideal for creative thinkers, aspiring entrepreneurs, and students who wish to pursue a career at the intersection of innovation and management in a rapidly evolving global digital economy.

The Bachelor of Arts (Hons) in Digital Business, Design & Innovation aims to: 1. Provide a comprehensive understanding of the digital business landscape and the impact of technology on global markets. 2. Develop critical thinking and design thinking skills to solve complex business problems. 3. Equip students with the technical and managerial tools necessary to lead digital transformation projects. 4. Foster an entrepreneurial mindset to identify and capitalize on new business opportunities. 5. Prepare graduates for roles that bridge the gap between creative design and business strategy. 6. Enhance communication and leadership skills within multicultural and digital environments. By the end of the program, students will be able to integrate digital strategies into traditional business models and drive innovation within organizations.

The curriculum includes: Year 1: Business Environment, Design Thinking, Marketing Management, Digital Tools for Business. Year 2: Digital Business Models, User Experience (UX) Design, Innovation Management, Data Analytics & Visualization, E-commerce Strategy. Year 3: Strategic Management, Digital Marketing & Social Media, Entrepreneurship & New Venture Creation, Final Project/Thesis. The program structure is designed to balance theoretical knowledge with practical application through case studies, workshops, and real-world projects, ensuring students are ready for the demands of the digital sector.

Graduates can pursue careers as: Digital Transformation Manager, Digital Product Manager, Innovation Consultant, Social Media Manager, E-commerce Specialist, UX/UI Business Analyst, Digital Marketing Strategist, Entrepreneur, or Project Manager in creative and tech-driven industries.