The BA (Hons) in Business Management (Marketing) program gives you the right knowledge and tools to excel in today’s postmodern marketing environment. You will be introduced to the fundamentals of the field and understand how marketing functions and interacts with the different departments of real businesses and with customers. The ability to combine elements from different business disciplines is vital to a career, and key to a graduate’s development as a successful “marketeer”.
Our BA (Hons) programs are offered on our Barcelona and Munich campuses and it is possible to transfer. Study the way you like.
1 certified copy of high school diploma and transcripts; or equivalent.
Proof of English level: TOEFL score 80 (internet-based), 213 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; PTE 57; English native; or equivalent.
Understanding People in Organizations
Understanding the Global Business Environment
Finance and Business Performance
Developing an Enterprising Mindset
Quantitative Skills for Business
Principles of Responsible Management
Integrated Marketing Communications
Applied Operations Management
Digital and Social Media
Global Business and Strategy
The Business Consultancy Project Part I
Developing Leadership & Management
The Business Consultancy Project Part II
Advertising and copywriting
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