Grados en Marketing y Dirección Comercial

Temario: Primer Curso: Teoría y práctica de RR.PP. Organización empresarial Marketing Publicidad y promoción Organización y técnicas comerciales Economía, entorno y empresa Psicología empresarial Protocolo empresarial e institucional Técnicas de expresión Inglés I Segundo Curso: Políticas de RR.PP. Teoría de los medios de comunicación ...

Las empresas españolas e internacionales precisan profesionales capaces de cubrir las demandas de una sociedad cada vez más interconectada; profesionales capacitados para desarrollarse en el contexto global, que dominen el marketing empresarial y la comunicación comercial tanto en el entorno offline como, sobre todo, online. El Marketing es una ...

El Grado en Marketing y Comunicación Digital de EAE Business School, con titulación de la Universitat Politècnica de Catalunya (UPC), ofrece una formación académica sólida de orientación práctica y profesional, estrechamente vinculada al mundo de la empresa. La capacidad de adaptación a un contexto en continuo cambio, genera una demanda, de prof...

La doble titulación en Dirección Comercial y Marketing y Master en Dirección Comercial y Marketing se ha diseñado para dar respuesta a las necesidades formativas que demandan los profesionales de estas áreas, con el fin de realizar una mejor gestión de sus clientes y de sus marcas y conseguir una mayor eficacia comercial. Busca formar a profesio...

Este grado es nuestra respuesta al presente e inmediato futuro del mundo empresarial. Así, formamos a nuestros alumnos, cualificándoles para que sean capaces de conocer al consumidor y poder satisfacer sus necesidades de la mejor manera complementando las clases con talleres, actividades dentro y fuera del aula y prácticas empresariales que dotan a...

Our Business and Management degree with a Marketing pathway (UCAS code N500) offers a programme that will equip you with the business skills to work in a range of business sectors. You will specialise in a second year module ´The Marketing Business´ and in your final year you will take ´Marketing for Managers´. Your marketing expertise will be fu...

El IED Barcelona es el único centro en España que imparte el Bachelor of Arts (Honours) en Fashion Marketing and Communication otorgado por la Universidad de Westminster. Desde 2010 ofrece la oportunidad de combinar los estudios de la prestigiosa universidad, impartidos íntegramente en inglés, con la experiencia IED de la ciudad de Barcelona. El...

Your studies will cover the fundamentals of the sports business by exploring different sporting industries with a particular focus on the football and rugby industry. You will have an introduction to events and stadium management, and gain an understanding of venue and operations logistics to deliver credible events, hospitality operations and mana...

The world of sports events is expanding at an unprecedented pace, with the sports industry contributing significantly to the global economy. This growth is creating a range of career paths in event management which this degree neatly feeds into. What better place to study event management than in a world-class venue that specialises in delivering ...

El Grado en Publicidad y Relaciones Públicas con Marketing Digital es una excelente oportunidad para completar el perfil académico y ampliar las salidas profesionales de nuestros alumnos. El creciente auge de las tecnologías aplicadas a la comunicación, la especialización de los mercados y la alta competitividad del sector, requieren profesiona...

Un programa ideal para profundizar en el conocimiento de los negocios en general y del papel del marketing en empresas de servicios y en PYME’s en particular. El programa cuenta con un eje principal centrado en el marketing, pero los aspectos generales de los negocios también son tratados en el programa. Dado que el marketing es una de las áreas f...

El doble grado en ADE bilingüe y Marketing pretende formar profesionales capaces de convertirse en emprendedores o de asumir responsabilidades en la dirección de cualquier área dentro de una organización empresarial, además de contar con cualidades cómo capacidad de liderazgo, trabajo en equipo, innovador o comunicación que ofrece el grado de Marke...

Para cualquier empresa, el imperativo hoy es comunicar y vender. Pero no es fácil y hacerlo bien requiere una técnica especializada. Esta doble titulación te ofrece combinar la formación empresarial con la especialización en marketing, para potenciar tu carrera en la relación profesional con los clientes de la empresa. ...

Es un doble grado oficial, de 5 años de duración, que se cursa en modalidad presencial. El plan de estudios combina las áreas de conocimiento propias del grado en publicidad: creatividad, diseño y producción de mensajes publicitarios, historia, narrativa, psicología social, comunicación y eventos y además todos los instrumentos del marketing, la es...

This course has been developed to respond to the needs of businesses in the new changing landscape of the fashion industry. Our commercial network is increasingly looking for creative and digitally literate fashion business graduates to help drive their marketing and promotion strategy across multiple customer touch points. This course content is d...

Our Business Studies course (with pathways) is unique in giving you the flexibility to keep your specialisation options open until your second year of study. This offers you the best of both worlds: broad-based first and second years and a specialised final year The course includes a 40-week paid placement, working at some of the world’s most inno...

The distinctive blend of skills will enable you to think critically about marketing scenarios and make informed strategic decisions that are finically aware, whilst also having a deeper understanding of communications theory and practice. We prepare students for a career in broad Marketing roles (in management, advertising, marketing communications...

The Media School has an outstanding reputation for its courses that focus on the communication and cultural awareness that are at the heart of modern marketing, whilst the Business School brings a cutting analytical and strategic angle that is increasingly demanded by employers. This new course provides a bridge between the two Schools’ existing...

This course has been designed to give you a broad base of knowledge and a critical understanding of marketing communications, consumer behaviour, branding, customer relationships and digital communication You will study the impact of the media and broader contemporary communication issues You will design, implement and control marketing strategie...

To succeed in the exciting, vibrant and growing arena of events management, a cross-section of skills and competencies is required in the field. This course will help you to acquire them, helping you to become a professional practitioner capable of overseeing the organisation of events as diverse as product launches, fundraising, corporate meetings...

In each year of study you will take a combination of core and option modules, with increasing flexibility as you move through the degree. You can also study a foreign language as part of the course....

During the course you will explore such areas as the development of international competitiveness, the global value chain, the market selection process, managing international networks, designing the international marketing programme, and implementing, co-ordinating and controlling the international marketing effort. The course offers an optiona...

BA (Hons) Events and Leisure Marketing is a Marketing Management Degree which is designed to develop the specialist knowledge required for the leisure industry and the use of events in their various forms. The leisure sector is made up of many industries including tourism, sport, extreme sports, media, hospitality, retail, music, art, events, gamin...

The modules you study have been designed to develop your understanding of the theoretical and practical aspects of all areas of marketing communications. In addition to subject knowledge you will develop good transferable skills, learn how to work effectively in teams, solve problems, develop critical thinking and present your ideas persuasively....

This programme is a perfect pathway for those wishing to pursue a career in marketing, branding and related business functions while still gaining a broad understanding of management. You will study the key principles of marketing, including strategy and branding, communications and research, alongside core management disciplines. The BSc Market...

The modules you study will develop your understanding of the theoretical and practical aspects of all areas of marketing. In addition to subject knowledge, throughout the course you will develop the transferable skills which are required for a career in marketing. Perhaps more than in any other area in business you will need to be able to work effe...

Your studies will focus on the core functions of football business management accompanied by marketing modules. The marketing pathways explore the principles of marketing and communications theory and apply theory to live projects to develop your employability skills. You will gain an understanding of football business and be introduced to internat...

Your studies will focus on the core functions of football business management accompanied by marketing modules. The marketing pathways explore the principles of marketing and communications theory and apply theory to live projects to develop your employability skills. You will gain an understanding of football business and be introduced to internat...