Bachelor of Business Administration and Digital Innovation with Digital Communication & PR - ADE e Innovación digital con comunicación digital y RRPP

What makes great brands? How do companies build a stellar reputation? This program unlocks the world of public relations and digital communication, preparing students for a dynamic career skilled in global communication and public relations.

Program highlights include multi-channel PR, universal communication campaigns, corporate branding, digital innovation, and new technologies. Public relations is an exciting industry, and graduates can put their degree to use in many roles, including media relations, social media management, and brand management.

Students concentrate on specific fields of their key interest while gaining a comprehensive business education with a digital focus. The program reinforces theoretical knowledge with a practical approach and develops agile thinking for today´s global communication landscape.

1. Completed secondary education: A/S Levels, IB Diploma, GCSE/IGCSE, AP Program, or equivalent.
2. English proficiency: Native speaker, TOEFL (min 32 iBT), IELTS, Cambridge CAE, prior instruction in English, or GBSB internal test.
3. Completed online application with required documentation (transcripts, CV, motivation letter, copy of passport).
4. Admissions interview (online or in-person).

Students passionate about branding, media, and communication who want to build global PR and digital communication expertise alongside a strong business foundation.

Year 1 — Compulsory (60 ECTS)
Global Business Environment (7 ECTS)
Business Communication (6 ECTS)
Introduction to Digital Entrepreneurship and Innovation (7 ECTS)
Fundamentals of Marketing in the Digital Era (13 ECTS)
Principles of Accounting (7 ECTS)
Business Law in a Digital Context (7 ECTS)
Business Math and Statistics (13 ECTS)

Year 2 — Compulsory + Specialization Electives (60 ECTS)
Strategic Management of Enterprise and Digital Innovation (13 ECTS)
Managerial Accounting (6 ECTS)
Leadership and Organizational Behavior (6 ECTS)
Starting a New Digital Business (7 ECTS)
Business Economics (7 ECTS)
Business Research Methods (6 ECTS)

Year 3 — Compulsory + Specialization Electives (60 ECTS)
Professional and Career Development (6 ECTS)
Innovative and Creative Thinking (4 ECTS)
Corporate Finance (7 ECTS)
Disruptive Technologies for Innovation and Change (13 ECTS)
Specialization Electives — Digital Communication & PR (45 ECTS)
Digital Branding (7 ECTS)
Digital Communication Strategies and Digital Media (4 ECTS)
Principles of Public Relations (4 ECTS)
Visual Communications for Digital and Offline Channels (7 ECTS)
Reputation and Relationship Management in the Digital Era (4 ECTS)
Investor Relations (4 ECTS)
Dissertation in the area of Digital Communication & PR (15 ECTS)

Multi-channel PR and communication campaign management
Corporate branding and reputation management
Digital media strategy and social media management
Visual communication for digital and offline channels
Investor relations and stakeholder communication