Bachelor of Business Administration and Digital Innovation with Sports and eSports Management - ADE e Innovación Digital y Gestión Deportiva

Enter Sports and eSports Management — the thriving, growing, global industries. Graduates are equipped with the best theory and practice to successfully pursue a career in these fields.

The curriculum encompasses B2B and B2C competencies, business management, strategy, and leadership applicable across global sports sectors. Key topics include business trends and influences, talent management, financial management and budgeting, promotions and public relations, and event operations.

Equipped with the best digital tools and knowledge, graduates of this program are ready to tackle global sports markets with confidence and practical expertise.

1. Completed secondary education: A/S Levels, IB Diploma, GCSE/IGCSE, AP Program, or equivalent.
2. English proficiency: Native speaker, TOEFL (min 32 iBT), IELTS, Cambridge CAE, prior instruction in English, or GBSB internal test.
3. Completed online application with required documentation (transcripts, CV, motivation letter, copy of passport).
4. Admissions interview (online or in-person).

Students passionate about the sports and eSports industries who want to combine business management expertise with digital tools to pursue careers in global sports markets.

Year 1 — Compulsory (60 ECTS)
Global Business Environment (7 ECTS)
Business Communication (6 ECTS)
Introduction to Digital Entrepreneurship and Innovation (7 ECTS)
Fundamentals of Marketing in the Digital Era (13 ECTS)
Principles of Accounting (7 ECTS)
Business Law in a Digital Context (7 ECTS)
Business Math and Statistics (13 ECTS)

Year 2 — Compulsory + Specialization Electives (60 ECTS)
Strategic Management of Enterprise and Digital Innovation (13 ECTS)
Managerial Accounting (6 ECTS)
Leadership and Organizational Behavior (6 ECTS)
Starting a New Digital Business (7 ECTS)
Business Economics (7 ECTS)
Business Research Methods (6 ECTS)

Year 3 — Compulsory + Specialization Electives (60 ECTS)
Professional and Career Development (6 ECTS)
Innovative and Creative Thinking (4 ECTS)
Corporate Finance (7 ECTS)
Disruptive Technologies for Innovation and Change (13 ECTS)

Specialization Electives — Sports and eSports Management (45 ECTS)
Sports and eSports Management (7 ECTS)
Business Models and Entrepreneurship in eSports (4 ECTS)
Talent Management in the Digital Era (4 ECTS)
Recreation, Leisure and Wellness Business (4 ECTS)
Event Management & Sponsoring (7 ECTS)
Sports and eSports Marketing (4 ECTS)
Dissertation in the area of Sports and/or eSports Management (15 ECTS)

Sports and eSports business management and strategy
Event management, sponsorship, and sports marketing
Talent management and athlete representation
eSports business models and entrepreneurship
Financial management and budgeting for sports organisations