Bachelor of Business Administration and Digital Innovation with Fashion and Luxury Business Management - ADE e Innovación digital y Empresas de Moda y Lujo

Business — make it fashion. This program offers a digital edge and fresh business perspective on the fashion and luxury industry. Students learn from real-world concepts to understand a constantly-transforming industry, examining topics like launching impactful strategies and sustainable fashion practices.

The program prepares graduates for careers from retail to online commerce. Students concentrate on specific fields of their key interest while gaining a comprehensive business education with a digital focus, developing agile thinking and practical knowledge applicable to the global fashion and luxury business environment.

1. Completed secondary education: A/S Levels, IB Diploma, GCSE/IGCSE, AP Program, or equivalent.
2. English proficiency: Native speaker, TOEFL (min 32 iBT), IELTS, Cambridge CAE, prior instruction in English, or GBSB internal test.
3. Completed online application with required documentation (transcripts, CV, motivation letter, copy of passport).
4. Admissions interview (online or in-person).

Students passionate about the fashion and luxury industry who want to combine creative business thinking with digital innovation and sustainable practices.

Year 1 — Compulsory (60 ECTS)
Global Business Environment (7 ECTS)
Business Communication (6 ECTS)
Introduction to Digital Entrepreneurship and Innovation (7 ECTS)
Fundamentals of Marketing in the Digital Era (13 ECTS)
Principles of Accounting (7 ECTS)
Business Law in a Digital Context (7 ECTS)
Business Math and Statistics (13 ECTS)

Year 2 — Compulsory + Specialization Electives (60 ECTS)
Strategic Management of Enterprise and Digital Innovation (13 ECTS)
Managerial Accounting (6 ECTS)
Leadership and Organizational Behavior (6 ECTS)
Starting a New Digital Business (7 ECTS)
Business Economics (7 ECTS)
Business Research Methods (6 ECTS)

Year 3 — Compulsory + Specialization Electives (60 ECTS)
Professional and Career Development (6 ECTS)
Innovative and Creative Thinking (4 ECTS)
Corporate Finance (7 ECTS)
Disruptive Technologies for Innovation and Change (13 ECTS)

Specialization Electives — Fashion and Luxury Business Management (45 ECTS)
Sustainable Fashion and Luxury (4 ECTS)
Digital Branding (7 ECTS)
Recreation, Leisure and Wellness Business (4 ECTS)
Fashion & Luxury Marketing (4 ECTS)
Event Management & Sponsoring (7 ECTS)
Management of Retail and Electronic Distribution Channels (4 ECTS)
Dissertation in the area of Fashion and Luxury Business (15 ECTS)

Fashion and luxury brand strategy and marketing
Sustainable fashion business practices
Digital branding and e-commerce for luxury goods
Event management and sponsoring in fashion
Retail and electronic distribution channel management