ESIC offers the Bachelor’s Degree in Marketing which is a highly renowned degree within the business and marketing world that prepares participants to face any challenge that may arise in a company.
This degree also provides participants with access to several career opportunities and trains them to assume managerial and executive roles at any national or international organization.
The participants will acquire business knowledge and capabilities, and will learn how to use the proper marketing tools to successfully meet the latest demands of today’s business market.
Student profile: participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area.
This degree also offers participants access to multiple career opportunities and trains them to assume managerial and executive roles at any national or international organization.`
Complement your official degree with one of these two specialization diplomas:
Professional Skills
Digital Tools and Multimedia
Interested in the global visión of the company.
Business management, financial management, comercial and people management.
Logical-analytical capacity.
Incorporation of the digital economy in business processes.
First year
First semester
Marketing and Interpersonnal Communication Techniques
Introduction to Corporations
Mathematics Applied to Marketing
Economic and Marketing History
Corporate Sociology
Second semester
Introduction to Marketing
Computer Science Applied to Marketing
Applied Statistics to Marketing
Civil Law
History of the Commercial Culture and Society
BE Basic Training COM Compulsory Course
Second year
First semester
Economics I : Microeconomics
Economic - Financial Analysis in Marketing I
Psychology Applied to Marketing
Strategic Management
Mercantile Law: Legal Regulation of the Market
Second semester
Strategic Marketing
Responsibility and Corporate Social Marketing
Economics II: Macroeconomics
Economic-Financial Analysis in Marketing II
Decission-Marking Methods Applied to Marketing
Labour and Social Security Law
Annual
Chinesse
Third year
First semester
Communication Policy and Digital Advertising
Consumer Behavior
Product Policy
Sales Management
Market Research I
Industrial and Services Marketing
Second semester
Distribution Policy and Ecommerce
Price and Cost Policy and Ecommerce
Market Research II
Commercial Negotiation Techniques
Relational, Direct, and Interactive Marketing
Applied Information Systems and Data Driven Marketing
COM Compulsory Course
Fourth year
First semester
Marketing Plan
Elective 1
Elective 2
Elective 3
Elective 4
Annual
External Practies
End of Degree Project
Electives BDM
Sales Analysis and Forecast
International Economic Analysis
Electoral Legislation, Communication and State of Law
Human Resources Management
International Economic Legislation
Global Marketing and International Trade
Industry-Specific Marketing
Marketing and Communication Management
Internal Marketing
Political Marketing
Diploma in Professional Skills
First year
First semester
Chinesse I
Second semester
Chinesse II
Second year
First semester
Chinesse III
Second semester
Multimedia Software
Antrophology
Third year
First semester
Creation of Digital Spaces
Critical Thinking
Second semester
Christian Social Thought
Creative Mindsett
Fourth year
First semester
Mindlab
Business Ethics
Second semester
Leadership
Digital Footprint
Diploma in Digital Tools and Multimedia
First year
First semester
Project Planning: Ms Project
Digital Image Editing: Photoshop
Second semester
Vectorial Design and Computer Graphics: Illustrator
Audiovisual Narrative & Video Editing: Premiere
DEHDM ESIC class that belongs to the ESIC’s Diploma in Digital Tools and Multimedia
Second year
First semester
Motion Graphics & 3D: After Effects
Information Architecture & UX: Invision, XD, Optimize 360
Second semester
Creating Webpages: WordPress
Christian Social Thought
DEHDM ESIC class that belongs to the ESIC’s Diploma in Digital Tools and Multimedia
Third year
First semester
SEO, SEM y ASO: Google Tools, Semrush, Sistrix
e-Commerce: Prstashop, Magento
Second semester
SEO Audits: Screamming Frog, SEO meta in one click
Anthropology
DEHDM ESIC class that belongs to the ESIC’s Diploma in Digital Tools and Multimedia
Fourth year
Second semester
Data Visualization for BSS Intelligence: PowerBi, Tableau
Customer Management & Community Management: SalesForce
Business Ethic
Final Project
Marketing Manager
Sales Manager
International Business Manager
Market Analyst
Brand Manager
Business Intelligence Manager
Customer Relationship Analyst
Account Manager
Product Manager
Trade Marketing Manager
Reative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area
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