Doble Grado en Fashion Marketing

The Double Bachelor Degree in Fashion Marketing is a four-year international program jointly delivered by ESIC University (Madrid, Spain) and the prestigious Istituto Marangoni (Milano, Italy).
Its purpose is to train future professionals capable of navigating the global fashion and luxury industry, combining marketing knowledge with cultural insight, creativity, and strategic management.

YEAR 1
Marketing and Interpersonal Communication Techniques
Introduction to Corporations
Mathematics applied to Marketing
Economic and Marketing History
Corporate Sociology
Trend Movement (microcredentials), delivered by IM
Introduction to Fashion: Different Approach (microcredentials), delivered by ESIC
Civil Law
Applied Statistics to Marketing
History Of The Commercial Culture
Computer Science applied to Marketing
Introduction To Marketing
Fashion Culture & System | Experiential Week in Milano (microcredentials), delivered by IM
Contemporary Fashion & Luxury Brands (microcredentials), delivered by ESIC

YEAR 2
Modern Language
Economic-Financial Analysis in Marketing I
Mercantile Law: Legal Regulations of the Market
Economics I: Microeconomics
Strategic Management
Psychology Applied to Marketing
Fashion Psychology | Experiential Week in Milano (microcredentials), delivered by IM
The Visual Language of Fashion (microcredentials), delivered by ESIC
Economic - Financial Analysis in Marketing II
Labour And Social Security Law
Economics II: Macroeconomics
Decision Making Method Applied To Marketing
Strategic Marketing
Responsibility and Corporate Social Marketing
History of Fashion (microcredentials), delivered by IM
Fashion System Economy (microcredentials), delivered by ESIC

Online
Collection (microcredentials), async online self-learning
Merchandising & Fashion Product (microcredentials), async online self-learning
Fabrics and Materials (microcredentials), async online self-learning

YEAR 3
Communication Technologies
Fashion Trend Forecasting
Fashion Business Organization
Design Methods
Fashion Marketing
Integrated Product Design
Mathematics for Design
Brand Communication
Free Study Activities
Image Semiotics

YEAR 4
Image Semiotics
Product Design
Design Management
Process Innovation
Corporate Communication
Product Engineering
Internship
Dissertation

Both ESIC University and Istituto Marangoni offer and exclusive career advisory service to help students to improve their employability and creative skills through different activities.