Become a visionary marketing communications professional with a second-to-none understanding of the strategy, development and planning of advertising in conjunction with other marketing activities.
104 - 120 UCAS tariff points including a minimum of 2 A levels or equivalent. BTEC Extended Diploma: DMM. Foundation year: 48-72 UCAS tariff points.
International entry requirements:
If English is not your first language you´ll need IELTS (Academic) 6.5 with a minimum of 6.0 in all components of writing, speaking, listening and reading, or equivalent.
Develop specific knowledge and skills in advertising, including branding, creative, media planning and strategy
Learn how to develop strategic responses to advertising and marketing communications problems
Work on live briefs set by industry for unit assessments and learn from professionals who deliver guest lectures and workshops every year
Co-create academic and professional research with staff including consultancy projects for industry clients
90% of our students who study Marketing Communications courses are working or studying 15 months after graduating.
Complete a work placement anywhere in the world, giving you the chance to put theory into practice, make great career contacts and bolster your blossoming CV.
Academic & Professional Practice
Collaborative Communication Project
Media & Current Debates
Principles of Marketing and Marketing Communications
Academic and Professional Practices for Marketing Communications
Contemporary Debates in Marketing Communications
Consumer and Stakeholder Principles
Integrated Marketing Communications
Research Principles and Practice
Brands and Branding
The inclusion of a 30-week placement (minimum) is a key feature in helping you to develop your abilities and understanding of advertising in the work environment. It also provides a platform for successful entry into the profession following graduation.
Campaign Planning for Advertising
Advertising Portfolio Development
Options units (choose two)
Race, Media and Inequality
Persuasion and Influence
Promotion, Power and Democracy
Social and Intercultural Communication
Social Media Management
Copywriter and Content Marketer
Digital and Press Planner and Buyer
Digital Display Executive
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