Develop a solid understanding of marketing communications with a specific focus on public relations. Build lasting relationships and positive reputations, through communication with an organisation´s stakeholder groups, achieving mutually beneficial gains
104 - 120 UCAS tariff points including a minimum of 2 A levels or equivalent. BTEC Extended Diploma: DMM. Foundation year: 48-72 UCAS tariff points.
International entry requirements:
If English is not your first language you´ll need IELTS (Academic) 6.5 with a minimum of 6.0 in all components of writing, speaking, listening and reading, or equivalent.
Hone your skills in strategic public relations management, crisis communication, influencer relations and event management.
Equip yourself to enter a variety of potential careers based on your knowledge and expertise in managing stakeholder relationships and organisational reputation. 90% of our Marketing Communication graduates were in employment of further study within 15 months of finishing their studies
Work on live briefs set by industry for unit assessments and learn from professionals who deliver guest lectures and workshops every year
Co-create academic and professional research with staff including consultancy projects for industry clients
At the end of your first year you can choose which Marketing Communications course best suits you and your career interests
Complete a work placement anywhere in the world, giving you the chance to put theory into practice, make great career contacts and bolster your blossoming CV.
Academic & Professional Practice
Collaborative Communication Project
Media & Current Debates
Principles of Marketing and Marketing Communications
Academic and Professional Practices for Marketing Communications
Contemporary Debates in Marketing Communications
Consumer and Stakeholder Principles
Integrated Marketing Communications
PR Concepts & Influencer Relations
Marketing Communication Campaigns in Practice
Research Principles and Practice
Brands and Branding
The inclusion of a 30-week placement (minimum) is a key feature in helping you to develop your abilities and understanding of advertising in the work environment. It also provides a platform for successful entry into the profession following graduation.
Strategic Management for PR
Reputation Management and Crisis Communication
Options units (choose two)
Race, Media and Inequality
Persuasion and Influence
Promotion, Power and Democracy
Social and Intercultural Communication
Social Media Management
Media and PR officer
Senior Publicist and Strategist.
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