Employers are increasingly looking for graduates with broad knowledge, as well as specific expertise in one aspect of the marketing mix. Our Marketing Communications courses have been designed to not only meet the needs of employers, but to also help you stand out from the crowd with additional professional qualifications.
You’ll apply to Marketing Communications via UCAS (N591) and then in your second year, you can either carry on with the broad Marketing Communications route or choose one of our specialist pathways:
Marketing Communications with Advertising
Marketing Communications with Digital Media
Marketing Communications with Public Relations
The Marketing Communications with Advertising pathway has been designed to produce visionary marketing communications professionals with specific knowledge and skills in advertising, including branding, strategy, creative, research and analysis, media planning and general innovation in the sector.
Not only will you graduate with a degree from Bournemouth University but, as this course has been awarded Graduate Gateway status by the Chartered Institute of Marketing (CIM), the leading international body for marketing and business development, you´ll have the opportunity to gain professional qualifications through the CIM Graduate Gateway scheme during your studies. You will also be encouraged to achieve the Institute of Practioners in Advertising Certificate. These two industry recognised qualifications will enhance your employability for both placement and graduate roles. Read more about our professional qualification opportunities.
In year three you’ll have the opportunity to put theory into practice as you complete a work placement anywhere in the world, giving you the chance to make great career contacts and bolster your blossoming resume. In year four you’ll complete a dissertation, and craft your own curriculum as you select units to suit your interests and, ultimately, your career aspirations.
The entry requirements for this course are 104 - 120 UCAS tariff points including a minimum of two A-levels or equivalent.
Numeracy and Literacy requirement: GCSE English and Mathematics grade 4 (or grade C in the old grading system). We also accept iGCSEs, Key Skills and Functional Skills and other qualifications at Level 2 of the National Qualifications Framework.
A-level and AS levels: 104 – 120 UCAS tariff points from a minimum of two A-levels.
Advanced Welsh Baccalaureate – Skills Challenge Certificate: We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff.
Access to HE Diploma: 102 – 118 UCAS tariff points with any combination of Distinction, Merit, Pass grades.
International entry requirements
English language requirements
If English is not your first language, you will need to provide evidence that you can understand English to a satisfactory level. English language requirements for this course are normally:
If English is not your first language you´ll need IELTS (Academic) 6.5 with a minimum of 6.0 in each component, or equivalent.
This degree has been developed to give you a solid understanding of marketing communications concepts and practices, with a specific focus on the discipline of advertising, including branding, strategy, creative, research and analysis, media planning and general innovation within the sector.
On this course you will usually be taught by a range of staff with relevant expertise and knowledge appropriate to the content of the unit. This will include senior academic staff, qualified professional practitioners and research students. You will also benefit from regular guest lectures from industry.
Principles of Marketing and Marketing Communications: This unit introduces you to the principles of marketing and marketing communications. You will become familiar with the marketing mix, including traditional and innovative marketing techniques and where marketing as a discipline currently stands.
Academic and Professional Practices for Marketing Communications: Through engaging in professional-relevant, authentic experiences and assessments to support your development as an independent learner, you will acquire a range of skills required for succesful academic and professinoal practice in marketing communications
Contemporary Debates in Marketing Communications: This unit aims to provide you with an understanding of the broader role that marketing communications play in contemporary culture. You will be introduced to theories and concepts designed to help you develop a critical perspective when reviewing and reflecting on the wider impact that marketing communications’ campaigns can have on consumers and society at local, national and global levels.
Digital Essentials: The unit will enable you to understand the impact of emerging digital technologies and review, utilise and explore the role of digital communications within marketing communications. You will use research and industry specific tools used for measuring digital communications.
Consumer and Stakeholder Insights: You will explore and analyse the importance of understanding stakeholder management and consumer behaviour for effective development and implementation of various aspects/practices involved in marketing communications.
Integrated Marketing Communications: You will gain a critical understanding of how to plan, create, execute and evaluate integrated marketing communication campaigns. Upon completion of the unit, you will have an appreciation of the complexities of the integrated marketing communication campaigns process.
Advertising Fundamentals: You will become familiar with the functions of advertising agencies, the relationships between advertising agencies and their clients and how advertising can contribute to brand building and strategy. The unit content is purposefully aligned with the Institute of Practitioners in Advertising’s Foundation Certificate and you will be expected to sit the exam in order to achieve IPA certification, assisting you when seeking placement opportunities.
Content Creation: This unit will provide you with the opportunity to acquire an in-depth understanding of the content, meanings and decoding of marketing communications campaigns and equip you with the skills required to create marketing communications content (e.g. internal communications, posters, brochure, advertising, POS, direct mail) based on the theoretical perspectives learned, making use, where relevant, of software commonly used in industry.
Creative Strategy: In an increasingly competitive marketplace, ‘ideas’, ‘originality’ and ‘innovation’ have become the currency by which advertising campaigns are judged to be successful. Central to an effective campaign is a single-minded proposition based on an insight that can be translated into a ‘campaignable’ idea or concept: one that is capable of being ‘rolled out’ across a variety of different media platforms and in a number of different formats. This unit will assist you in developing the ability to generate such ideas and concepts for advertising campaigns.
Research Principles and Practice: Initially you will learn about the value and importance of research, in relation to your chosen degree, and the place of research ethics. Emphasis will then be placed on skills or ‘doing research’, exploring both standard and more innovative ways of obtaining meaningful data and insights for both academic and commercial purposes. You will get hands on experience of qualitative and quantitative methods, modes of analysis, interpretation and presentation of research findings to understand how research is done from beginning to end.
Brands and Branding: You will be introduced to the building blocks of brands, the theoretical principles of branding, and will also be exposed to theoretical applications in diverse situations and contexts. This unit will also explore the role of branding as a strategic managerial tool and its implications on businesses, consumers, and markets.
Media Planning: Media Planning is commanding a pivotal role within advertising planning, drawing upon consumer insight and evolving media metrics data to conceive, plan, implement and evaluate the efficacy of advertising solutions. Consequently, this unit provides both knowledge and practical applications of media research and media planning skills to propose campaign solutions for brands.
This course will give you all the skills you need to get ahead in this thriving sector and the work placement will allow you to make contacts and build relationships with those already working in the industry.
89% of our students who study Marketing courses are working or studying 6 months after graduating.
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