Faculty of Media and Communication - Bournemouth University

Bachelor in Marketing Communications with Advertising - Grado en Comunicación, Marketing y Publicidad

Faculty of Media and Communication - Bournemouth University
  • Imparte:
  • Modalidad:
    Presencial
  • Precio:
    UK/ROI/Channel Islands: £9,250 per year
    International: £15,250 per year
    Unlimited number of Scholarships available for next academic year
    Please fill out the enquiry form for more information about the Scholarships
  • Comienzo:
    Septiembre 2013
  • Lugar:
    Bournemouth
    Reino Unido
  • Duración:
    4 Años
  • Titulación:
    BA (Hons) Marketing Communications with Advertising (with Foundation Year option)

Presentación

Become a visionary marketing communications professional with a second-to-none understanding of the strategy, development and planning of advertising in conjunction with other marketing activities.

Requisitos

104 - 120 UCAS tariff points including a minimum of 2 A levels or equivalent. BTEC Extended Diploma: DMM. Foundation year: 48-72 UCAS tariff points.

International entry requirements:
If English is not your first language you´ll need IELTS (Academic) 6.5 with a minimum of 6.0 in all components of writing, speaking, listening and reading, or equivalent.

Objetivos

Develop specific knowledge and skills in advertising, including branding, creative, media planning and strategy
Learn how to develop strategic responses to advertising and marketing communications problems
Work on live briefs set by industry for unit assessments and learn from professionals who deliver guest lectures and workshops every year
Co-create academic and professional research with staff including consultancy projects for industry clients
90% of our students who study Marketing Communications courses are working or studying 15 months after graduating.
Complete a work placement anywhere in the world, giving you the chance to put theory into practice, make great career contacts and bolster your blossoming CV.

Programa

Foundation year
Core units
Academic & Professional Practice
Collaborative Communication Project
Media & Current Debates
Media Work

Year 1
Core units
Principles of Marketing and Marketing Communications
Academic and Professional Practices for Marketing Communications
Contemporary Debates in Marketing Communications
Digital Essentials
Consumer and Stakeholder Principles
Integrated Marketing Communications

Year 2
Core units
Advertising Fundamentals
Content Creation
Creative Strategy
Research Principles and Practice
Brands and Branding
Media Planning

Placement year
The inclusion of a 30-week placement (minimum) is a key feature in helping you to develop your abilities and understanding of advertising in the work environment. It also provides a platform for successful entry into the profession following graduation.

Final year
Core units
Campaign Planning for Advertising
Advertising Portfolio Development
Dissertation

Options units (choose two)
Behavioural Economics
Brand Meaning
Consumer Insights
Corporate Communications
Influencer Marketing
Race, Media and Inequality
Persuasion and Influence
Promotion, Power and Democracy
Relationship Marketing
Social and Intercultural Communication
Social Media Management

Salidas profesionales

Account Executive
Conceptual Creative
Copywriter and Content Marketer
Digital and Press Planner and Buyer
Digital Display Executive
Media Planner
Press Assistant

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Publicidad

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