Bachelor of Arts (Hons) in Leisure & Tourism Management - Gestión del Ocio y el Turismo

The tourism and leisure industry is a global powerhouse. This program provides students with a comprehensive understanding of the sector, exploring the management of diverse organizations and the impact of tourism on destinations. It combines business core modules with specialized subjects to prepare students for leadership roles in this dynamic and fast-growing international industry.

Academic requirements:

One certified copy of high school diploma and transcripts; or equivalent
Proof of English level:

TOEFL score 79/4 (as of Jan 2026) (internet-based), 211 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; minimum PTE-A of 59; native speaker of English or equivalent.

This program is designed for ambitious individuals seeking a career in the international tourism, hospitality, and leisure industries. It targets high school graduates, career changers, and those with a passion for travel and management who want to acquire the academic foundation and professional network necessary to lead in a globalized and service-oriented business environment.

The objective of this program is to equip students with the skills and knowledge required to succeed in the international leisure and tourism industry. Key goals include: 1. Developing a deep understanding of consumer needs and behaviors in the leisure sector. 2. Learning how to manage and operate tourism-related businesses sustainably. 3. Mastering marketing and strategic management techniques tailored for the tourism industry. 4. Exploring the socio-economic and environmental impacts of tourism globally. 5. Gaining practical insights through case studies and company visits to prepare for real-world challenges. Students will learn to analyze industry trends and implement effective management strategies to enhance destination competitiveness and service quality.

The curriculum spans six semesters (three years) and includes: Semester 1: Introduction to Tourism, Business Environment, Management Fundamentals. Semester 2: Marketing, Organizational Behavior, Leisure Studies. Semester 3: Sustainable Tourism, Financial Accounting, Human Resources. Semester 4: Event Management, Destination Marketing, Business Law. Semester 5: Strategic Management, Research Methods, Crisis Management in Tourism. Semester 6: Dissertation/Project, Niche Tourism, Entrepreneurship. The program integrates theoretical knowledge with practical applications, focusing on current industry trends, digital transformation, and the evolving needs of the global traveler.

Graduates can pursue careers as: Tourism destination managers, Hotel and resort managers, Event and conference organizers, Tour operator executives, Sustainable tourism consultants, Marketing managers for travel agencies, and Leisure facility managers. The broad business background also allows for entry into general management, logistics, and service-oriented sectors worldwide.