EU Business Geneva - EU Business School

Bachelor of Arts in Digital Business, Design & Innovation - Grado en Negocios Digitales, Diseño e Innovación

EU Business Geneva - EU Business School
  • Imparte:
  • Modalidad:
  • Precio:
    Semester fee: CHF 15,100
  • Comienzo:
    Convocatoria Continua
  • Lugar:
    Rue Kléberg 6
  • Horario:
    DATES:October, February, June & August
  • Duración:
    240 ECTS
  • Condiciones:
    Deadline for admission to this program: two weeks before the start date
  • Idioma:
    El Grado se imparte en Inglés
  • Titulación:
    BA - Bachelor of Arts in Digital Business, Design & Innovation Upon completing the program, you earn: A state-recognized university bachelor’s degree from Universidad Católica San Antonio de Murcia (UCAM), Spain (título propio) A bachelor’s degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua. A state-accredited BA (Hons) in Business Management degree from University of Derby, U.K. Optional Students may also study an additional semester of their specialization and earn a state-recognized Diploma of Advanced Studies (DAS) in this subject which is accredited by Universidad Católica de Murcia (UCAM), Spain (título propio).
  • Otras Convocatorias:


Digitalization is continually expanding horizons. In addition to startups and new ventures, established businesses are also going digital to appeal to new generations and adapt to mod-ern technologies. They all need entrepreneurial innovators who can come up with creative solutions that are also practical and applicable. Through this program young business leaders will develop the skills, adaptability and curiosity not just to keep up with evolution, but also think ahead and drive change.

The EU Barcelona bachelor’s programs are seven-semester, three-year programs (240 ECTS). Students may choose to fast track their degree to graduate earlier by taking summer semesters. With start dates in October, February, June and August, the Bachelor of Arts in Sports Management provides students with the tools they need in order to launch themselves in the sports market.

If you wish to learn more about the structure and courses undertaken in the BA - Bachelor of Arts in Digital Business, Design & Innovation, please click on the program tab above.

During the first four semesters of your studies in Barcelona you can choose to transfer to one of our other campuses in Geneva, Montreux, Munich or online.


1 certified copy of high school diploma and transcripts; or equivalent.

Proof of English level: TOEFL score 80 (internet-based), 213 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; PTE 57; English native; or equivalent.


Foundations of Business Management
Marketing Management
Writtten Communication Skills
Accounting I
Elementary Calculus
IT Software for Business
Environmental Sustainability
Crafting Your Future: Your Time at EU
Ethics in Business
Oral Communication Skills
Accounting II
Business Law
Mathematics of Finance
Applied Management Statistics
Advertising, Media & Branding
Crafting Your Future: Your Time at EU
Strategic Marketing
Business Finance I
Human Resource Management
Production Management
Entrepreneurship & New Venture Creation
Management of Information Systems
Digital Business
Boosting Creativity
Digital Skills Development
Crafting Your Future: Your Time at EU
Research Methods I

Global Economics
Business Finance II
Social Media Marketing
Financial Markets
Consumer Behavior
Sales & Purchasing Management
Digital Economy
Innovation and Design Thinking
Digital Leadership
Crafting Your Future: Your Time at EU
Research Methods I
Global Business
Financial Statement Analysis
Small Business Management
Corporate Finance
Industrial Marketing
Introduction to Data Science
Digital Transformation
Entrepreneurship in Digitalization
Crafting Your Future: Your Time at EU

The Business Consultancy Project Part I
Global Business and Strategy
Marketing Across Cultures
The Business Consultancy Project Part II
Developing Leadership & Management
International Entrepreneurship

To graduate, in addition to the listed courses, students will also have to successfully complete the following for a total of 23 CH | 30 ECTS:

Research Methods
Dissertation Seminar
Final Case: Marketing
Final Cases: Digital Entrepreneurship

Diploma of Advanced Studies (Optional)
Strategic Management
Budgeting and Control
Organizational Communication
Cases in Marketing
Cases in Digital Entrepreneurship: Start-up Incubator
Web Design & Web Analytics
Fintech: Digitalization in Finance
Digital Graphic Design & Management
Digital Reputation & Intellectual Property Rights
Crafting Your Future: Your Time at EU

Salidas profesionales

Digital startups
Online marketing
Digital innovation management
Information technology

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