Bachelor of Business Administration and Digital Innovation - Administración de Empresas e Innovación Digital

The Bachelor of Business Administration and Digital Innovation combines a rigorous foundation in business principles with a specialised focus on innovation and digital transformation. The curriculum is based on technology trends and modern business processes, covering management and analytical topics including operations, financial accounting, and strategic planning, as well as new advances in technology.
This program offers a contemporary vision that gives students the keys to unlock new ideas and concepts, work across global fields, and leverage technology in business. Graduates develop a solid understanding of global business skills and practices, and the know-how to lead diverse teams.

1. Completed secondary education: A/S Levels, IB Diploma, GCSE/IGCSE, AP Program, or equivalent.
2. English proficiency: Native speaker, TOEFL (min 32 iBT), IELTS, Cambridge CAE, prior instruction in English, or GBSB internal test.
3. Completed online application with required documentation (transcripts, CV, motivation letter, copy of passport).
4. Admissions interview (online or in-person).

Motivated students who want to build a strong foundation in business and leadership in a global environment. Ideal for those seeking a versatile business degree with flexibility to explore multiple disciplines.

Year 1 — Compulsory (60 ECTS)
Global Business Environment (7 ECTS)
Business Communication (6 ECTS)
Introduction to Digital Entrepreneurship and Innovation (7 ECTS)
Fundamentals of Marketing in the Digital Era (13 ECTS)
Principles of Accounting (7 ECTS)
Business Law in a Digital Context (7 ECTS)
Business Math and Statistics (13 ECTS)

Year 2 — Compulsory + Specialization Electives (60 ECTS)
Strategic Management of Enterprise and Digital Innovation (13 ECTS)
Managerial Accounting (6 ECTS)
Leadership and Organizational Behavior (6 ECTS)
Starting a New Digital Business (7 ECTS)
Business Economics (7 ECTS)
Business Research Methods (6 ECTS)

Year 3 — Compulsory + Specialization Electives (60 ECTS)
Professional and Career Development (6 ECTS)
Innovative and Creative Thinking (4 ECTS)
Corporate Finance (7 ECTS)
Disruptive Technologies for Innovation and Change (13 ECTS)
Specialization Electives — Management (45 ECTS)
Elective courses chosen from the full range of available specialisation tracks (15 ECTS per year)

Strategic decision-making and business leadership
Digital transformation and innovation management
Financial analysis and managerial accounting
Entrepreneurial thinking and startup development
Cross-cultural team management in global environments