Bachelor of Business Administration and Digital Innovation with E-Gaming and Entertainment Industry - ADE e Innovación en el sector de Juegos Electrónicos

An intensive three-year program tailored for future game developers, digital strategists, and entertainment entrepreneurs ready to shape the next era of interactive media.

The curriculum blends core business foundations with specialised knowledge in game design, player engagement, monetisation models, community development, and ethical gaming practices. Students analyse global case studies — from Asia to Latin America — gaining deep insights into the creative, technological, and commercial forces shaping today´s industry.

By mastering both the creative and strategic dimensions of gaming and digital entertainment, graduates emerge equipped to thrive across platforms and markets — and to lead innovation in one of the world´s fastest-growing sectors.

1. Completed secondary education: A/S Levels, IB Diploma, GCSE/IGCSE, AP Program, or equivalent.
2. English proficiency: Native speaker, TOEFL (min 32 iBT), IELTS, Cambridge CAE, prior instruction in English, or GBSB internal test.
3. Completed online application with required documentation (transcripts, CV, motivation letter, copy of passport).
4. Admissions interview (online or in-person).

Future game developers, digital strategists, and entertainment entrepreneurs ready to shape the next era of interactive media and the gaming industry.

Year 1 — Compulsory (60 ECTS)
Global Business Environment (7 ECTS)
Business Communication (6 ECTS)
Introduction to Digital Entrepreneurship and Innovation (7 ECTS)
Fundamentals of Marketing in the Digital Era (13 ECTS)
Principles of Accounting (7 ECTS)
Business Law in a Digital Context (7 ECTS)
Business Math and Statistics (13 ECTS)

Year 2 — Compulsory + Specialization Electives (60 ECTS)
Strategic Management of Enterprise and Digital Innovation (13 ECTS)
Managerial Accounting (6 ECTS)
Leadership and Organizational Behavior (6 ECTS)
Starting a New Digital Business (7 ECTS)
Business Economics (7 ECTS)
Business Research Methods (6 ECTS)

Year 3 — Compulsory + Specialization Electives (60 ECTS)
Professional and Career Development (6 ECTS)
Innovative and Creative Thinking (4 ECTS)
Corporate Finance (7 ECTS)
Disruptive Technologies for Innovation and Change (13 ECTS)

Specialization Electives — E-Gaming and Entertainment Industry (45 ECTS)
Game Design and Programming Essentials for Business Students (4 ECTS)
Interactive Entertainment: The Future of Gaming and Media (7 ECTS)
Responsible Gaming and Entertainment Practices (4 ECTS)
GameScape: Exploring Modern Gaming Platforms (4 ECTS)
Event Management & Sponsorship (7 ECTS)
Game Monetization & Player Retention Strategies (4 ECTS)
Dissertation in the area of E-Gaming and Entertainment Industry (15 ECTS)

Game design and interactive media strategy
Player engagement and monetisation models
Event management and sponsorship in entertainment
Responsible gaming and ethical practices
Digital entertainment entrepreneurship and platform management