Bachelor’s Degree in Sports Management - Gestión Deportiva

The Bachelor’s Degree in Sports Management at the UAX Rafa Nadal School of Sport, in collaboration with LALIGA, is a forward-thinking programme that offers comprehensive training and practical experience, designed to equip you to develop sports projects and strategies independently. It will prepare you to use digital tools, enabling you to meet the evolving demands of the sports industry. This includes not only traditional management, but also emerging opportunities in sports and tech marketing, supported by industry experts and in collaboration with leading figures in sport.

Successful completion of the university entrance examination, in accordance with current legislation.  
Successful completion of the entrance exams for candidates over 25 or over 45 years of age.  
Holding a qualification as a Higher Technician, Higher Technician in Plastic Arts and Design, or Higher Sports Technician. 
Holding a university-level qualification (Diploma, Bachelor’s Degree, Technical Engineer, Engineer, Architect or Graduate). 
Holding a secondary school qualification (Baccalaureate or equivalent) from an EU member state or from a country with which Spain has a bilateral agreement, provided the qualification grants access to university in the country of origin and complies with Spanish regulations. 
Applicants from countries without an international agreement must have their studies officially recognised in Spain and sit the relevant university entrance exams.
Applicants aged 40 or over in the calendar year in which the academic year begins, with work or professional experience related to the degree but no formal academic qualification granting access by other means.

FIRST YEAR
Theory, history, and evolution of sports
Business organization and administration
Structuring and organization of the sports system
Business English
Communication skills
Sports law and legislation
Economic foundations of organizations
The sports industry and its social and economic impact
Fundamentals of Marketing and Communication
Business models and services in sports
SECOND YEAR
Consumer behavior
Safety and accessibility in sports services.
Ethics, sustainability, and corporate social responsibility.
Statistics and sampling techniques
Sports, health, and wellness
Technology and digitization in sports management
Human resources management and management processes
Financial Accounting.
Environmental analysis and market research
Innovation in the design and planning of sports services

THIRD YEAR
Data analysis and application to management
Team management and leadership.
Social and recreational sports.
Financial Management.
Marketing mix and marketing plan
Customer management: business process and sales techniques
Labor management procedures.
Planning and organization of sporting events
Public and private sports management
Management of sports clubs and federations.

FOURTH YEAR
Quality management in sports organizations
Entrepreneurship and Business creation
Organization and management of sports tourism
Economic control
Strategic planning and direction
Marketing digital / Digital marketing
Sports sponsorship and fundraising Elective
Communication, public relations, and protocol at major events. Elective
e- Sports, Exergames, and virtual business. Elective
Customer communication and cybersecurity. Elective
Legislation applied to federated sports: subsidies, intellectual property, taxation, and licenses.
Elective
External academic internships
External academic internships(optional extension).
Final Degree Project

Management in sports facilities, clubs or federations.
Director of innovation or product within the sports industry.
Head of department, section or service across various types of companies.
Manager or director of sports tourism.
Sponsorship and sports partnership manager.
Sports business consultant.
Sports management adviser.
Manager or director of sports clubs or facilities.
Entrepreneur in the sports sector.
Sports events and/or sponsorship manager.
Head of sports marketing and/or communications.
Sports data analyst.
Athlete agent or representative.