Presentación

In the Bachelor of Science in International Marketing students will learn the principles of Marketing in today’s digital world within a global context as well as acquire Speaking and effective multicultural communication skills, multicultural writing skills, and critical thinking for judgment and decision-making in a fast-changing environment such as today’s digital business world.

Requisitos

You must hold an Official High School transcript indicating your date of graduation, or official GED transcript.

You can also provide proof of completion of secondary education if you have studied outside of the United States or the American educational system. Examples may include the Abitur, Selectividad, Baccalauréat, International Baccalaureate (IB) “O” and “A”- level exam results.

You must send the enrollment agreement signed.

Proof of your English proficiency is required:

TOEFL IBT (Test of English as a Foreign Language): minimum score of 80.
TOEIC (Test of English for International Communication) minimum score of 650.
IELTS (International English Language Testing System) minimum score of 6.0.
CAMBRIDGE FCE (First Certificate in English) grade of “B” (B2 level) or higher -Cambridge Advanced (CAE) or Proficiency (CPE) preferred.
Duolingo English Exam: score of at least 95 for all programs.
If you have successfully graduated from the Tampa Language Center with a Level 6 program, you are eligible for admission.
Verification proof may be waived if you are a student who has graduated from a secondary school where English is the language of instruction or the country´s official language.

Programa

Required General Education Courses:
Accounting I
Principles of Business Law
Statistics
Ethics in International Business Environments
Intermediate Economic Theory
Principles of Microeconomics

Beginning Foreign Language I (French, German, Spanish)
Beginning Foreign Language 2 (French, German, Spanish)
Applied Mathematics
Principles of Marketing
General Psychology

Required Core Courses:
Digital Advertising
International Marketing
Applied E-commerce
Business Finance
Services Management
Behavioral Aspects
Production and Operations Management
Marketing Technology
Entrepreneurship
International Business Policy
Cross Cultural Negotiation
Sales & E-commerce
Marketing Research I
Marketing Research II
Product Marketing
Marketing Strategy
Integrated Marketing Communication
Relational, Direct and Interactive Marketing
Big Data for Marketing Analysis
Sales Management
Price and Cost Management
Distribution and Retail

Business and Marketing Plan
Brand Management
Corporate Internships
Capstone I-A
Capstone I-B

Salidas profesionales

Career Areas: Professional, scientific, and technical services, Management of companies and enterprises, Finance and insurance, Manufacturing, Wholesale trade.

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