Tourism is one of the fastest growing industries on the planet; generating millions of new job opportunities, worldwide, every year.
Accredited by the United Nations World Tourism Organisation (UNWTO), recognised by the Tourism Management Institute (TMI) and an Institute of Travel and Tourism (ITT) Centre of Excellence, our four-year BA course has been refined over three decades to give you an excellent understanding of how private and public organisations work together within the tourism sector.
You’ll develop management and business skills that are essential to get ahead in this industry and in your final year, you’ll have a choice of modules, allowing you to tailor your degree to suit your interests and career goals.
You’ll have an opportunity to learn a new language; French, Spanish or Mandarin, and we fortify our classroom curriculum with regular guest-speakers from the industry, as well as opportunities to journey abroad to tourism hotspots such as Jersey and Malta, as well as various attractions within the UK. Bournemouth is also a perfect location to study tourism management, a seaside resort town offering many tourism and hospitality opportunities.
You can also expand your horizons and spend some time studying abroad with one of our 40 partner institutions in the USA, Australia, Europe and Asia. What’s more a 30-week supervised work placement in the UK or overseas will give you the opportunity to turn theory into practice in a business environment, ensuring you gain practical experience that could help you secure a management-level position immediately after graduating.
The entry requirements for this course are 104 to 120 tariff points, including 2 A-levels or equivalent qualifications. BTEC Extended Diploma: DMM.
If English is not your first language, you will need to provide evidence that you can understand English to a satisfactory level. English language requirements for this course are normally:
IELTS (Academic) 6.0 with minimum 5.5 in each component, or equivalent.
For this course we are looking for applicants who have:
Both intellectual and creative abilities
Good written and oral communication skills
Potential for a career that puts the consumer centre stage
The ability to think logically and organise your work
A real interest in people and places.
Introduction to Tourism: The significance, organisation and development of the tourism industry in modern society.
Economics of Tourism: Use basic economic theories to explain how consumers and businesses make decisions in tourism industries, learn how the economy works and how to analyse economic data.
Environmental Studies: See how tourists behave in and interact with natural and semi-natural environments. You´ll also look at global issues such as biodiversity and conservation through case studies.
Financial Reporting: Develop business skills in accountancy and analysis. Learn about financial accounting and management accounting, which will help prepare you for the demands of performance analysis and decision making in Years 2 and 4 and in the workplace.
Marketing for Tourism: Learn about experiential marketing and how to use it for tourism marketing.
Option units (choose one)
Languages - Beginners (French/Spanish/Mandarin)
Tourism, Culture & Society
Financial Appraisal: Get the skills you´ll need to effectively plan, monitor and control finances in the tourism sector. You´ll develop short and medium-term strategic decision making defined by financial criteria, along with problem-solving, numeric and analytical skills.
Managing People: The challenges of managing people. You´ll learn about self-marketing, the HR framework governing business operations, performance management and issued linked with the international market. You´ll gain skills which will help you with the industrial work placement in Year Three.
Research Methods: Learn how to prepare and interpret data for business and research projects, which will help your decision making skills. You´ll develop an appreciation of the diverse nature of research.
Option units (choose three)
Tourism Development & Planning.
Tourist Experience & Behaviour
Tourism Operations Management
Languages - Intermediate (French/Spanish/Mandarin)
Placement: A (minimum) 30-week supervised work placement in the UK or overseas which gives you the opportunity to turn theory into practice in a business environment. You´ll gain practical experience that could help you secure a management-level position immediately after graduating. There´s a variety of placement opportunities, ranging from high-street catering, hotels and licensed retail outlets to leisure centres, theme parks and large scale event management.
Dissertation: A piece of independent work that involves collecting, interpreting and analysing data. You´ll share your key findings through a sustained and balanced argument. The dissertation will develop your analytical and problem solving skills. You´ll develop a critical attitude to research methods, and the ethical issues associated with researching.
Strategic Management for Tourism: You´ll look beyond the creation and value transfer principles of strategic management and learn how to manage a service-based organisation in a complex and dynamic environment. You´ll use and evaluate theories in a tourism industry context.
Critical Issues in Tourism: Develop your understanding of how tourist businesses and destinations operate even further, and of the comparative opportunities and limits of the global tourism economy. Learn about the diversification of the ‘types’ and ‘styles’ of tourism destinations, products and experiences, and how the tourism industry and destinations respond to planned and unexpected change. You´ll also look at how international investment in tourism affects host societies.
Option units (choose two)
Consultancy Project (Tourism
Customers, Marketing Communications & Social Media
Languages - Advanced (French/Spanish/Mandarin
Marketing & Corporate Communications
Small Business Management
Visitor Attractions Management
Conference & Events Management
Economics of Tourism & Events
Food, Culture & Travel
Leisure, Tourism, Events & Climate Change
Media, Tourism & Leisure
Retail Place & Space
Wildlife & Ecotourism
International travel consultant
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