EU Business Montreux - EU Business School

Bachelor of Arts in Communication & Public Relations - Grado en Comunicación y Relaciones Públicas

EU Business Montreux - EU Business School
  • Imparte:
  • Modalidad:
    Presencial
  • Precio:
    Semester fee: 6.450€
  • Comienzo:
    Octubre 2020
  • Lugar:
    Rue du Lac 18 - Villa Ormond
    Clarens-Montreux
    Suiza
  • Duración:
    240 ECTS
  • Condiciones:
    Deadline for admission to this program: two weeks before the start date
  • Idioma:
    El Grado se imparte en Inglés
  • Titulación:
    BA - Bachelor of Arts in Communication & Public Relations Upon completing the program, you earn: A state-recognized university bachelor’s degree from Universidad Católica San Antonio de Murcia (UCAM), Spain (título propio) A bachelor’s degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua. A state-accredited BA (Hons) in Business Management degree from University of Derby, U.K. Optional Students may also study an additional semester of their specialization and earn a state-recognized Diploma of Advanced Studies (DAS) in this subject which is accredited by Universidad Católica de Murcia (UCAM), Spain (título propio).
  • Otras Convocatorias:

Presentación

As the digital world evolves and stakeholders develop into active opinion leaders, communication and public relations professionals are becoming increasingly vital to organizations and society as a whole. These professionals are key to establishing and maintaining positive relations with an organization’s target audience. This program provides students with the communication skills and digital techniques they need to excel in this fast-evolving discipline

The EU Barcelona bachelor’s programs are seven-semester, three-year programs (240 ECTS) with start dates in October, February, June and August. Students may choose to fast track their degree and graduate earlier by taking summer semesters.

If you wish to learn more about the structure and courses undertaken in the BA- Bachelor of Arts in Communication & Public Relations at EU Business School, please click on the program tab above.

During the first four semesters of your studies in Barcelona you can choose to transfer to one of our other campuses in Geneva, Montreux, Munich or online.


Requisitos

1 certified copy of high school diploma and transcripts; or equivalent.

Proof of English level: TOEFL score 80 (internet-based), 213 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; PTE 57; English native; or equivalent.

Programa

YEAR 1
Foundations of Business Management
Marketing Management
Writtten Communication Skills
Accounting I
Microeconomics
Elementary Calculus
IT Software for Business
Environmental Sustainability
Crafting Your Future: Your Time at EU
Ethics in Business
Oral Communication Skills
Accounting II
Macroeconomics
Business Law
Mathematics of Finance
Applied Management Statistics
Advertising, Media & Branding
Crafting Your Future: Your Time at EU
Strategic Marketing
Business Finance I
Human Resource Management
Production Management
Entrepreneurship & New Venture Creation
Management of Information Systems
Digital Business
Fundamentals of Public Relations
Interpersonal Communication
Crafting Your Future: Your Time at EU
Research Methods I

YEAR 2
Global Economics
Business Finance II
Social Media Marketing
Financial Markets
Consumer Behavior
Sales & Purchasing Management
Public Relations Research
Event & Conference Management
Public Relations Campaigns
Crafting Your Future: Your Time at EU
Research Methods I
Global Business
Financial Statement Analysis
Negotiation
Small Business Management
Corporate Finance
Industrial Marketing
International Public Relations
Intercultural Communication
Persuasion & Lobbying
Seminar/Industrial Visits/Dissertation Seminar

YEAR 3
The Business Consultancy Project Part
Global Business and Strategy
Marketing Across Cultures
The Business Consultancy Project Part II
Developing Leadership & Management
International Entrepreneurship

To graduate, in addition to the listed courses, students will also have to successfully complete the following for a total of 23 CH | 30 ECTS:

Research Methods
Dissertation Seminar
Final Case: Marketing
Final Case: Communication & Public Relations
Dissertation

Diploma of Advanced Studies (Optional)
Strategic Management
Budgeting and Control
Organizational Communication
Cases in Marketing
Cases in Public Relations
Social, Company & State Protocol
Mass Media Ethics & Legislation
Innovative Electronic Communications
Media Planning
Crafting Your Future: Your Time at EU

Salidas profesionales

Information Management
Media Relations
Employee Communications
Web-Based Communications

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Publicidad

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