IED Barcelona - Istituto Europeo di Design - IED

BA (Hons) Fashion Marketing and Communication (Marketing y Comunicación de Moda)

IED Barcelona - Istituto Europeo di Design - IED
  • Imparte:
  • Modalidad:
    Presencial
  • Precio:
    12.800 €
    Tasa de matrícula 3.000€
  • Comienzo:
    Septiembre 2022
  • Lugar:
    Barcelona 08012
    España
  • Duración:
    3 Años
  • Idioma:
    El Grado se imparte en Inglés
  • Titulación:
    BA (Hons) Fashion Marketing and Communication by the University of Westminster.

Presentación

IED Barcelona is the only centre in Spain imparting the Bachelor of Arts (Hons) in Fashion Marketing and Communication validated by the University of Westminster.

The course enables students to develop the specific knowledge and master the digital production tools and skills required by future professionals in the management of Marketing and Communication within the vibrant and demanding environment that is the Fashion industry, including its most direct ecosystem of suppliers.

From a strategic, executive and eminently practical approach, students will learn about the functioning and management of brands at the service of the product and the company; from the creation to the execution of strategies, delving deeper into the approaches and techniques necessary to build and communicate corporate value that has an impact on their success. Technical knowledge of the product, the management of creativity and publishing activity will also be developed, including the creation, production and management of digital media and content.

The educational pathway combines lectures and practical sessions, workshops and master classes with professionals from the sector, as well as external visits to companies, museums, showrooms and art galleries.

Objetivos

The first year of the course is focused on the acquisition of broad fundamental knowledge, building the confidence necessary to apply a wide range of specialist skills, evaluate information in order to identify the challenges and opportunities that underpin research strategies, and work in specific and varied contexts, both individually as well as part of a team, in an effective and proactive manner.

The objective of the second year is for students to generate original and practicable ideas through the analysis of concepts at an abstract level, analysing and evaluating information, while taking responsibility for defining and achieving results at personal and group levels. The knowledge acquired is applied in a more independent and mature way, responding to higher-level academic demands.

The third year is focused on reviewing the knowledge acquired from a critical perspective, as well as its consolidation and expansion in a structured and coherent manner. To do this, students are expected to make use of the specific skills required for the area of study, evaluating concepts and tests from multiple sources with a critical spirit and strategic vision, transferring and applying diagnostic skills and creativity in both the ideation and execution phases. Students should also express meaningful judgements in a variety of situations, as well take responsibility for setting and achieving personal or team objectives.

Salidas profesionales

Fashion Editor
Visual Merchandiser
Press Office Manager
Public Relations Management
Forecasting
Product merchandiser
Buyer
Community Manager
Fashion Consultor
Design manager
Product manager
Fashion Event Organizer
Fashion Journalist
Entrepreneur

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