This programme, taught in English, aims to shape to Visual Communication Specialists capable of conceptualising, structuring and developing effective communication through the mastering of audiovisual technology, techniques and methodology.
Throughout the educational pathway of this Bachelor of Arts in Design, the discipline of visual communication, in both static and motion formats, is addressed, oriented towards the development of animations, video and virtual environments, as well as branding, corporate identity, editorial design, packaging and signage, among others.
Further, a commitment to the project culture as well as collaborations with brands and companies in the sector are prioritised throughout the entire learning process.
The first year of this degree is focused on acquiring basic concepts of design, culture and project methods. Students learn to dare to create and communicate.
As from the second year, the necessary technological and project managing tools are explored, to communicate simple and effective visual messages through the development of the own creativity and interdisciplinary methodological processes. Students concentrate on acquiring knowledge on Adobe Photoshop, Adobe Illustrator, Adobe After Effect, Apple Final Cut, etc. Also, there is an emphasis on knowledge of human anatomy, the differences in narrative language depending on the animation techniques, and how to give character to a cartoon.
In the third year students begin to contact with companies and also to develop more technical and complex projects, with prototypes and real costs implied, in addition to designs for corporate identity, packaging, signage, posters, etc. Students comprehend the relevance of narrative in an audio-visual piece, and develop a 2D animation short film using sophisticated software for production and postproduction.
During the fourth year students take a compulsory internship in a company and each one chooses a professional profile. They conceive and make a short film emphasising narration, and broaden their knowledge on advanced software to improve postproduction for both video and sound. In the end, the degree final project is developed in collaboration with real companies.
Branding specialist, corporate image, editorial, packaging, signage, posters, computer graphics, web pages, motion graphics
Producer of storyboards, scripts, short films, documentaries, video art, sound
Photography and digital video director
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