Faculty of Management - Bournemouth University

Bachelor in Events Management - Grado en Gestión de Eventos

Faculty of Management - Bournemouth University
  • Imparte:
  • Modalidad:
  • Precio:
    UK/EU/Channel Islands: £9,250
    International (non-EU): £13,500
    Unlimited number of Scholarships available for next academic year
    Please fill out the enquiry form for more information about the Scholarships
  • Comienzo:
    Septiembre 2022
  • Lugar:
    89 Holdenhurst Road
    Bournemouth BH8 8EB
    Reino Unido
  • Duración:
    4 Años
  • Titulación:
    BA (Hons) Events Management


To succeed in events management you´ll need an expert grasp of event marketing, financial reporting, project planning, event bidding and consumer behaviour; all of which can be learnt on this exciting degree.

Accredited by the Chartered Institute of Marketing, recognised by the Institute of Travel and Tourism, and a proud participant of the Institute of Hospitality’s Education Membership Scheme, this four-year course primes you with theoretical knowledge and practical skillset needed to create and oversee events as diverse as: product launches, fundraisers, corporate meetings, personal gatherings and even mega-events like the Olympic Games.

During your studies you’ll get the opportunity to organise real-world events with other students, and in year three you’ll complete a 30-week work placement to build a network of professional contacts, bolster your resume, and ultimately enhance your employability.

In your final year, you’ll have the choice of 20 options to study, allowing you to tailor your curriculum to suit your interests, passions and career goals. You´ll also benefit from a dynamic mix of guest lecturers, visits to local and regional event venues and real-life case studies.


The entry requirements for this course are 120 tariff points, with 80 from two A-Levels or equivalent, with remaining 40 points from other A/AS-Levels or equivalent qualifications. BTEC Extended Diploma:

If English is not your first language, you will need to provide evidence that you can understand English to a satisfactory level. English language requirements for this course are normally:

IELTS (Academic) 6.0 with minimum 5.5 in each component, or equivalent.


For this course we are looking for applicants who:

Enjoy working with other people
Can do more than one thing at once
Are flexible with time and energy levels
Are creative and enthusiastic
Can adapt to varying demands/workloads.


Year 1
Core units
• Events Context: Gain a sound knowledge of the nature, significance, organisation and development of the events industry in modern society. Learn about what is affecting the events industry, including national and international developments. This will give you the skills you´ll need to study Events Management.
• Economics for Events Professionals: How events organisations use economic theories and concepts to make business decisions. You´ll learn how to analyse economic data so you can use these theories and concepts.
• Experiential Marketing: An introduction to experiential marketing, where you´ll learn how to apply its principles to events marketing. This includes idea generation, event design and modern approaches to marketing. You´ll be introduced to a variety of new media, including evolving approaches using social media.
• Event Business & Finance: The accounting concepts that underpin an event organisation´s resources and financial data. You´ll learn core business skills in numeracy, accountancy and business analysis, preparing you for management accounting functions, performance analysis and decision making in the second and final year of the course and in the workplace.
• Event Design & Performance: Modern events are forms of cultural consumption that respond to the desire and demand for co-created immersive experiences. You´ll be taught how to explore the theory and practice of performance and production processes that underpin event design, and about the relationships between the material elements and managerial planning of this.
• Events & Leisure Innovation: You´ll develop an appreciation for innovation in the events and leisure industries, particularly product innovation, and gain a critical understanding of innovation and the role it plays for market leadership in a competitive environment. You´ll learn to understand the nature of events and leisure products and the skills you´ll need to develop them.
Year 2
Core units
• Research Methods: You´ll be taught how to prepare and interpret data for business and research projects, which will help your decision making skills, and develop an appreciation of the diverse nature of research.
• Consumer Experience & Behaviour: You´ll learn about the individual and social processes underlying and influencing human behaviour, with a focus on people as consumers. You´ll learn to evaluate and apply theories to a range of event and consumer situations.
• Financial Appraisal: This unit will give you the skills and knowledge to make effective approaches to planning, monitoring and control in the events Industry. You´ll develop short and medium-term strategic decision making skills defined by clear financial criteria, as well as problem solving, numeric and analytical skills. This will help you to identify the cost of a range of products and set prices using a variety of methods to achieve measurable profit targets.
• Event Management: Plan and execute an event with a real client in a team and to a specific time frame. You´ll experience the different methods and theories of event management whilst developing a positive attitude to risk taking and entrepreneurship through creative and innovative thinking.
• Personal & Professional Development: You´ll develop an understanding of personnel and human resources practices to effectively manage people in organisations related to events, leisure and marketing. You´ll also learn to understand the legal frameworks which govern the management of people in UK organisations.
• Project & Risk Management: Project and risk management are essential skills for event managers in the current business environment. In this unit, you´ll develop a core knowledge of project and risk management, informed by current practice and research. You´ll also develop analytical, problem-solving and evaluative skills for effective project management.
Year 3
• Placement: A (minimum) 30-weeks supervised and paid work placement in the UK or overseas which gives you the opportunity to turn theory into practice in a business environment.
Year 4
Core units
• International Events Management: An opportunity to apply management theories and techniques to global markets. This will equip you for careers in event organisations operating overseas. You´ll develop events proposals that meet international clients´ criteria and work for a complex variety of stakeholders
• Strategy & Leadership: In this unit, you´ll develop management skills for a service-based organisation in a complex and dynamic environment. You´ll learn to apply and evaluate theories in an events context, and the material you present will be relevant for understanding and using strategies in other markets.
• Dissertation: A piece of independent work that involves collecting, interpreting and analysing data. You´ll share your key findings through a sustained and balanced argument. The dissertation will develop your analytical and problem solving skills. You´ll develop a critical attitude to research methods, and the ethical issues associated with researching.
Option units (choose two)
• Arts Marketing
• e-Business
• Fashion Marketing
• Languages
• Marketing & Corporate Communications
• Retail Place & Space
• Small Business Management
• Sport Tourism
• Visitor Attractions Management
• Creative Media & Events
• Digital Marketing
• Economics of Tourism & Events
• Financial Management
• Hospitality Management
• Leisure, Tourism, Events & Climate Change
• Media, Tourism & Leisure
• Sport, Leisure & Politics
• Sports Marketing

Salidas profesionales

You´ll be able to apply for various positions once you graduate, including:

Events consultant
Events manager
Venue marketing coordinator
Wedding planner
Sponsorship and events executive.

¡Infórmate ahora sin compromiso!


Cursos Relacionados

Ver otros estudios de...