Bachelor in Marketing Communications with Public Relations - Grado en Marketing, Comunicación y Relaciones Públicas
Faculty of Media and Communication - Bournemouth University-
Imparte:
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Modalidad:Presencial
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Precio:UK/ROI/Channel Islands: £9,250 per year
International: £15,250 per year
Unlimited number of Scholarships available for next academic year
Please fill out the enquiry form for more information about the Scholarships -
Comienzo:Septiembre 2024
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Lugar:Bournemouth
Reino Unido -
Duración:4 Años
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Titulación:BA (Hons) Marketing Communications with Public Relations (with Foundation Year option)
Presentación
Develop a solid understanding of marketing communications with a specific focus on public relations. Build lasting relationships and positive reputations, through communication with an organisation´s stakeholder groups, achieving mutually beneficial gains
Requisitos
104 - 120 UCAS tariff points including a minimum of 2 A levels or equivalent. BTEC Extended Diploma: DMM. Foundation year: 48-72 UCAS tariff points.
International entry requirements:
If English is not your first language you´ll need IELTS (Academic) 6.5 with a minimum of 6.0 in all components of writing, speaking, listening and reading, or equivalent.
Objetivos
Hone your skills in strategic public relations management, crisis communication, influencer relations and event management.
Equip yourself to enter a variety of potential careers based on your knowledge and expertise in managing stakeholder relationships and organisational reputation. 90% of our Marketing Communication graduates were in employment of further study within 15 months of finishing their studies
Work on live briefs set by industry for unit assessments and learn from professionals who deliver guest lectures and workshops every year
Co-create academic and professional research with staff including consultancy projects for industry clients
At the end of your first year you can choose which Marketing Communications course best suits you and your career interests
Complete a work placement anywhere in the world, giving you the chance to put theory into practice, make great career contacts and bolster your blossoming CV.
Programa
Foundation year
Core units
Academic & Professional Practice
Collaborative Communication Project
Media & Current Debates
Media Work
Year 1
Core units
Principles of Marketing and Marketing Communications
Academic and Professional Practices for Marketing Communications
Contemporary Debates in Marketing Communications
Digital Essentials
Consumer and Stakeholder Principles
Integrated Marketing Communications
Year 2
Core units
PR Concepts & Influencer Relations
PR Events
Marketing Communication Campaigns in Practice
Research Principles and Practice
Content Creation
Brands and Branding
Placement year
The inclusion of a 30-week placement (minimum) is a key feature in helping you to develop your abilities and understanding of advertising in the work environment. It also provides a platform for successful entry into the profession following graduation.
Final year
Core units
Strategic Management for PR
Reputation Management and Crisis Communication
Dissertation
Options units (choose two)
Behavioural Economics
Brand Meaning
Consumer Insights
Corporate Communications
Influencer Marketing
Race, Media and Inequality
Persuasion and Influence
Promotion, Power and Democracy
Relationship Marketing
Social and Intercultural Communication
Social Media Management
Salidas profesionales
Account Executive
Communications Manager
Executive
Media and PR officer
Publicity Co-ordinator
Senior Publicist and Strategist.
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