Bachelor in Marketing - Grado en Marketing
Faculty of Media and Communication - Bournemouth University-
Imparte:
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Modalidad:Presencial
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Precio:UK/ROI/Channel Islands: £9,250 per year
International: £15,250 per year
Unlimited number of Scholarships available for next academic year
Please fill out the enquiry form for more information about the Scholarships -
Comienzo:Septiembre 2024
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Lugar:Bournemouth
Reino Unido -
Duración:4 Años
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Idioma:El Grado se imparte en Inglés
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Titulación:BSc (Hons) Marketing (with Foundation Year option)
Presentación
This course will provoke you to consider forward-thinking strategies and cutting-edge business practices. We’ll equip you with analytical and strategic skills to enable you to think critically about marketing scenarios and make informed decisions.
Requisitos
UCAS 104 - 120 tariff points including a minimum of 2 A levels or equivalent. BTEC Extended Diploma: DMM. Foundation year: 48-72 UCAS tariff points.
International entry requirements:
If English is not your first language you´ll need IELTS (Academic) 6.5 with a minimum of 6.0 in each component of writing, speaking, listening and reading, or equivalent.
Objetivos
Gain industry experience and network through a 30-week placement which can be completed anywhere in the world
Get industry ready from working on live marketing briefs for unit assessments
You will learn a variety of practical skills such as pitching creative ideas, calculating marketing budgets and planning marketing campaigns
Guest lecturers from the industry and expert staff will help you to develop strong communication skills and a cultural awareness, essential in a modern marketing environment
You´ll be career ready with 90% of graduates from our marketing courses in employment or completing further study after 15 months.
Programa
Foundation year
Core units:
Fundamentals of Business & Management
Academic & Professional Practice
Fusion Business Project
Year 1
Core units
Global Business Environment
Developing Management Competencies
Principles of Marketing
Digital Essentials
Integrated Marketing Communications
Consumer & Stakeholder Principles
Year 2
Core units
Research Principles & Practice
Recruiting, Selecting & Retaining Talent
Business Accounting
Brands & Branding
Option units (choose two)
Globally Responsible Business Practice
Digital Media Practice
Customer Experience
Global Operations Management
Placement year
You´ll complete a 30-week minimum placement which can be carried out anywhere in the world. The placement year offers you a chance to gain experience and make contacts for the future.
Final year
Core units
Live Marketing Consultancy Project
Developing Strategy for Global Markets
Dissertation
Option units (choose two)
Financial Management
International Management
Fashion Business
Entrepreneurship & Business Venture
Brand Meaning
Relationship Marketing
Consumer Insights
Influencer Marketing
Salidas profesionales
With more and more businesses of all sizes realising the importance of having a comprehensive marketing strategy, the need for versatile marketers is continuing to grow. This course will provide you with all of the skills you need to get ahead in this competitive sector and the 30-week (minimum) work placement offers an invaluable opportunity to gain experience and network before you graduate.
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