Presentación

The Bachelor of Public Relations Management program at Centennial College is a unique, first-of-its-kind program in Canada that combines both public relations and business studies. It will prepare you, in four years, for a dynamic career in the dynamic field of public relations, social media and corporate communications.

The program, offered by the School of Communications, Media and Design in collaboration with the School of Business, balances the theory, principles and application of public relations with a solid foundation in business principles through ten core business courses. During your time in the program, you will complete real world projects that will allow you to apply your newly acquired knowledge.

To prepare you for a variety of careers, the Bachelor of Public Relations Management program will include a strong focus on:

Writing
Social and digital media
Research and communications planning
Strategic communications
Corporate communications
A 15-week industry co-op placement, during which you will gain real world experience prior to graduation, will round out this unde

Requisitos

High School Applicants

To be eligible, high school applicants must have:

Ontario Secondary School Diploma (OSSD) or equivalent.
At least six Grade 12U, Grade 12M, or OAC credits with an overall average of 65% or higher.
Courses must include English Grade 12U; final grade 70% or higher
Mature Applicants

To be eligible, mature applicants must:

Be 21 years of age or older by December 31 of the program year.
Provide transcripts showing English Grade 12U, OAC, or equivalent
Provide complete academic history (transcripts or international evaluation)
Provide a resume detailing work experience

Additional Requirements
Attend a mandatory program admission session where you will:

complete a writing exercise
complete a grammar and spelling exercise.

Programa

Semester 1
Introduction to Business
Principles of Marketing I
The Power of Communication
Mathematics of Finance
Introduction to Public Relations
Introduction to Media

Semester 2
Organizational Behaviour
Business Law
Statistics
Introduction to Social Media
Writing for Public Relations 1

Semester 3
Corporate Social Responsibility
Introduction to Accounting
Media Relations
Strategic Communications Planning
Fundamentals of Research

Semester 4
Financial Management
Business Research and Analysis
Global Citizenship & Equity: World hunger
Ethics for a Plural World
Internal Communications

Semester 5
Project Management
Liberal Studies Elective: Social Science
Advanced Social Media
Writing for Public Relations 2
Introduction to Communication Design

Semester 6
Liberal Studies Elective: Humanities
Liberal Studies Elective: Natural Science
Introduction to Communication Design
Non-Profit Communications
Investor Relations

Semester 7
Foundations of Entrepreneurship
Liberal Studies Elective: Art
Liberal Studies Elective: Philosophy
Public Sector Communications
Advanced PR Writing
Practicum Prep

Semester 8
Communications Reseach and Measurement
Public Affairs
Social Media Lab
Capstone Course
Issues Management and Crisis Communications

Salidas profesionales

Career Outlook
Social Media Coordinator
Community Manager
Public Relations Coordinator
Corporate Communications Specialist
Project Coordinator
Research Associate
Media Relations Specialist
Areas of Employment
You will be prepared to work in a diverse range of organizations including:

Public relations agencies
Corporate communications
Investor relations departments
Digital marketing companies
Not-for-profit sector organizations
Hospitals and healthcare organizations

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Publicidad

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