Double Degree in Business Administration and Management & Marketing

Get ready to lead the future with our innovative Double Degree in Business Administration and Marketing at ESIC University! Develop skills in business leadership, business strategy, people management, finance and economics, along with the latest marketing trends and techniques. Our integrated approach of theory and practice provides you with a complete and relevant training for today´s job market.

Join us and make a difference in tomorrow´s business world!

The Double Degree is issued in Spanish and is issued as follows: Graduado/a en Marketing y Graduado/a en Administración y Dirección de Empresas.

Our Double Degree in Business Administration and Marketing is designed for creative and ambitious minds looking to excel in the business world. If you are excited about developing innovative strategies, leading multidisciplinary teams and mastering the world of marketing, this program is for you!

With a unique combination of theory and practice, we´ll prepare you to succeed in a competitive and constantly evolving job market. Gain the skills and confidence to lead in the business world of the future.

We offer you a unique combination of academic excellence, practical experience and professional growth opportunities. With our program, you will acquire business leadership and strategy skills, preparing you to excel in a competitive and globalized job market.

YEAR 1
Economic History
Corporate Mathematics
Introduction to Corporations I
Professional Ethics, Basic Principals of Law and Equality
History of Spanish Institutions (Humanities)
Marketing and Interpersonal Communication Techniques
Anthropology
Introduction to Economics
Financial Mathematics
Introduction to Corporations II
Mercantile Law
Computer Science Applied to Marketing
Introduction to Marketing
Critical Thinking

YEAR 2
Corporate Sociology
Financial Accounting I
Micro-economics
Corporate Statistics I
Psychology Applied to Marketing
Business Ethics
Christian Social Thinking
Civil Law
Financial Accounting II
Macro-economics
Corporate Statistics II
Production Management
Modern Language
Strategic Marketing

YEAR 3
Cost Accounting
Strategic Management and Corporate Politics I
Financial Management I
Product Policy
Market Research
Sales Management
Consumer Behaviour
Strategic Management and Corporate Politics II
Balance Analysis
Financial Management II
National and International Economic Environment of the Firm
Distribution Policy and Ecommerce
Price and Cost Policy
Market Research II

YEAR 4
Corporate Taxation
Corporate Decision Methods
Communication Policy and Digital Advertising
Labour Law
Management Information Systems
Human Resources
Commercial Negotiation Techniques
Relational, Direct and Interactive Marketing
External Internship (Marketing)
End of Degree Project (Business Administration and Management)

YEAR 5
Industrial and Services Marketing
Academic Recognition of Credits
Marketing Plan
External Internship (Business Administration and Management)
End of Degree Project (Marketing)

Digital Marketing
Product Manager
Corporate Communication
E-commerce
Operations
Finance

INTEGRATED BUSINESS MANAGEMENT
Develop competencies in comprehensive business management, including strategy, finance, human resources, and operations.

ADVANCED DIGITAL MARKETING
Acquire skills in advanced digital marketing, such as SEO, SEM, social media, web analytics, and content strategies to maximize brand visibility and engagement.

DATA-DRIVEN DECISION MAKING
Develop competencies to analyze and interpret key metrics, making essential decisions in marketing and business management while identifying trends and opportunities.

LEADERSHIP AND TEAMWORK
Enhance leadership, effective communication, teamwork, and problem-solving skills to collaborate efficiently and lead multidisciplinary projects in dynamic business environments.