Double Degree in Marketing and International Business

Step into the global business world with the Double Bachelor Degree in Marketing and International Business at ESIC University. This program combines marketing strategy with international business knowledge, preparing students to understand diverse markets, create impactful campaigns, and make strategic decisions that drive results worldwide. 

Throughout the degree, you will develop skills in marketing planning, global trade, cross-cultural communication, and strategy, equipping you to tackle real-world business challenges and lead projects that make a difference.

Graduates will earn two official degrees: Bachelor in Marketing and Bachelor in International Business.​

By studying the Double Bachelor Degree in Marketing and International Business, you will be prepared to navigate the challenges of today’s dynamic global business environment.

This program equips you with marketing expertise, strategic thinking, and international business skills, developing a professional who can adapt to digital trends, work across cultures, and understand diverse markets.

COURSE 1
Marketing Fundamentals
Corporations Fundamentals
Corporations Sociology
Economic and Marketing History
Labour Law
Business Law
Business English
Applied Computing for Business Management
Principles of Economics
Financial Accounting
Current Tax Bases of the Tax System
Critical Thinking
Quantitative Methods Applied
International Market Research
Consumer Behavior
Product Strategy

COURSE 2
International Economic Environment
International Accounting
International Law
Modern Language I
Commercial Negotiation Techniques
Psychology Applied to Marketing
Market Research II
Customer Relationship Management (CRM)
Mathematics of Financial Operations
International Operations & Global Entrepreneurship
International Areas and Markets
Modern Language II
Branding Strategy and Management
Automation and Marketing Information Systems
Social Media and Influencer Marketing
E-Commerce

COURSE 3
Sales Management
Marketing B2B
Digital Marketing Strategies
Strategic Marketing
Martech Ecosystem
Business Intelligence and Analysis
Tools and Operations on the World Financial Markets
Transport, Logistics, and International Distribution
Distribution Strategy
Pricing Strategy
Consumer Experience and Value Proposition Design

COURSE 4
Developing Markets
Strategy and Strategic Management
Marketing Plan
Academic Recognition of Credits
Elective 1
Elective 2
International Politics in the Business World
CSR
Communication Management
End of Degree Project
External Academic Internships

COURSE 5
International Macroeconomics
Elective 3
Elective 4
International Financing
Cross Cultural Management
Strategies to Access International Markets
External Academic Internships
End of Degree Project

Our Double Degree provides you with the skills and knowledge necessary to work in a variety of sectors, including advertising, public relations, market research, brand management, and sales, among others.

STRATEGIC MARKETING AND GLOBAL COMMUNICATION
Learn to design marketing strategies and communication plans that consider cultural differences, market trends, and consumer behavior on a worldwide scale.

CROSS-BORDER MEDIA AND DIGITAL MANAGEMENT
Acquire the skills to manage and optimize digital channels and media campaigns across multiple countries, ensuring messages are effective and culturally relevant.

ANALYTICS AND STRATEGIC DECISION-MAKING
Interpret performance metrics and insights to refine strategies, make informed global marketing decisions, and maintain ethical standards across international markets.

CREATIVE INTERNATIONAL CAMPAIGNS
Develop campaigns that merge creativity, storytelling, and global business insight, engaging audiences across cultures and delivering meaningful impact in international markets.