School of Communications, Media and Design - Centennial College - Toronto

Post-Secondary Program Advertising & Marketing Communications Management - Programa de Gestión de Publicidad y Comunicaciones de Marketing

School of Communications, Media and Design - Centennial College - Toronto

Presentación

Centennial College’s Advertising and Marketing Communications Management program is all about tapping into your creative talent and strategic thinking, and using business savvy to generate new and exciting ideas. If you don’t watch the Super Bowl for football, this program is for you.

Facilitated over three years, the School of Communications, Media and Design program begins by offering a foundation covering all aspects of advertising, that will prepare you for the final year of study during which you will specialize in account management, digital creative or media buying and planning. Additionally, this offering is the only Greater Toronto Area college program with a 14-week internship.

Requisitos

Grade 12 English C or U, or equivalent (minimum grade required)

Eligibility
Ontario Secondary School Diploma (OSSD) or equivalent, or mature student status (19 years or older)

Objetivos

Learn the entire advertising process, including: creative development, research, developing strategies, campaign planning, production, media planning and buying;
Learn to produce content within the range of advertising genres;
Gain the ability to tell clients’ stories with persuasive advertising;
Plan and develop campaigns on multiple platforms;
Develop your instincts and strategic abilities while meeting deadlines in a professional and creative environment;
Be led by a team of seasoned advertising instructors who possess vast experience in the industry;
Complete your training with an industry field placement, during which you will acquire experience in the day-to-day activities of the advertising world.

Programa

Semester 1
Introduction to Agency Advertising
Advertising Campaign Presentation
Foundations in Marketing
Tools and Processes for Communicators
College Communications 2
Consumer Psychology

Semester 2
Advertising Research
Integrated Marketing
Copywriting 1
Account Management
Imaging
College Communications 3

Semester 3
Advertising Media Selection
Advertising Planning
Advertising Design & Production
Copywriting II
Global Citizenship: From Social Analysis to Social Action

Semester 4
Radio & Television Advertising
Interactive Media & Print Production
Campaign Planning
Advertising Business Writing
General Education Elective

Semester 5
Digital Communications I
Broadcast Buying and Measurement
Copywriting III
Administration and Finance
Special Project
Advertising Campaign Management
Advertising Issues
Professional Practice
Strategic Planning
Digital and Social Media
Portfolio Design

Semester 6
Field Placement

Salidas profesionales

Career Outlook
Account Manager
Media Planner
Digital Creative – copywriting or design
Areas of Employment
Companies that have hired program graduates include Anomaly, Anderson, DDB, BBDO, Boom Marketing, Cossette, Draftfcb, Grey Canada, JWT, Leo Burnett, MacLaren McCann, Media Edge, Mindshare MPG, Saatchi & Saatchi, Starcom, TBWA, and Young & Rubicam.

The range of companies is a great example of the varied areas that graduates of this

School of Communication, Media and Design program will be able to enter. Among them will be:

Account Management
Media Buying and Planning
Marketing
Digital/mobile
Creative development
Production
Direct marketing
Promotions
Event marketing

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