Centennial College’s Advertising and Marketing Communications Management program is all about tapping into your creative talent and strategic thinking, and using business savvy to generate new and exciting ideas. If you don’t watch the Super Bowl for football, this program is for you.
Facilitated over three years, the School of Communications, Media and Design program begins by offering a foundation covering all aspects of advertising, that will prepare you for the final year of study during which you will specialize in account management, digital creative or media buying and planning. Additionally, this offering is the only Greater Toronto Area college program with a 14-week internship.
Grade 12 English C or U, or equivalent (minimum grade required)
Ontario Secondary School Diploma (OSSD) or equivalent, or mature student status (19 years or older)
Learn the entire advertising process, including: creative development, research, developing strategies, campaign planning, production, media planning and buying;
Learn to produce content within the range of advertising genres;
Gain the ability to tell clients’ stories with persuasive advertising;
Plan and develop campaigns on multiple platforms;
Develop your instincts and strategic abilities while meeting deadlines in a professional and creative environment;
Be led by a team of seasoned advertising instructors who possess vast experience in the industry;
Complete your training with an industry field placement, during which you will acquire experience in the day-to-day activities of the advertising world.
Introduction to Agency Advertising
Advertising Campaign Presentation
Foundations in Marketing
Tools and Processes for Communicators
College Communications 2
College Communications 3
Advertising Media Selection
Advertising Design & Production
Global Citizenship: From Social Analysis to Social Action
Radio & Television Advertising
Interactive Media & Print Production
Advertising Business Writing
General Education Elective
Digital Communications I
Broadcast Buying and Measurement
Administration and Finance
Advertising Campaign Management
Digital and Social Media
Digital Creative – copywriting or design
Areas of Employment
Companies that have hired program graduates include Anomaly, Anderson, DDB, BBDO, Boom Marketing, Cossette, Draftfcb, Grey Canada, JWT, Leo Burnett, MacLaren McCann, Media Edge, Mindshare MPG, Saatchi & Saatchi, Starcom, TBWA, and Young & Rubicam.
The range of companies is a great example of the varied areas that graduates of this
School of Communication, Media and Design program will be able to enter. Among them will be:
Media Buying and Planning
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