School of Communications, Media and Design - Centennial College - Toronto

Post-Secondary Program Advertising & Marketing Communications Management - Programa de Gestión de Publicidad y Comunicaciones de Marketing

School of Communications, Media and Design - Centennial College - Toronto
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  • Lugar:
  • Duración:
    3 Años
  • Idioma:
    El Curso se imparte en Inglés
  • Titulación:
    Post-Secondary Program Advertising & Marketing Communications Management
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    Centennial College’s Advertising and Marketing Communications Management program is all about tapping into your creative talent and strategic thinking, and using business savvy to generate new and exciting ideas. If you don’t watch the Super Bowl for football, this program is for you.

    Facilitated over three years, the School of Communications, Media and Design program begins by offering a foundation covering all aspects of advertising, that will prepare you for the final year of study during which you will specialize in account management, digital creative or media buying and planning. Additionally, this offering is the only Greater Toronto Area college program with a 14-week internship.


    Grade 12 English C or U, or equivalent (minimum grade required)

    Ontario Secondary School Diploma (OSSD) or equivalent, or mature student status (19 years or older)


    Learn the entire advertising process, including: creative development, research, developing strategies, campaign planning, production, media planning and buying;
    Learn to produce content within the range of advertising genres;
    Gain the ability to tell clients’ stories with persuasive advertising;
    Plan and develop campaigns on multiple platforms;
    Develop your instincts and strategic abilities while meeting deadlines in a professional and creative environment;
    Be led by a team of seasoned advertising instructors who possess vast experience in the industry;
    Complete your training with an industry field placement, during which you will acquire experience in the day-to-day activities of the advertising world.


    Semester 1
    Introduction to Agency Advertising
    Advertising Campaign Presentation
    Foundations in Marketing
    Tools and Processes for Communicators
    College Communications 2
    Consumer Psychology

    Semester 2
    Advertising Research
    Integrated Marketing
    Copywriting 1
    Account Management
    College Communications 3

    Semester 3
    Advertising Media Selection
    Advertising Planning
    Advertising Design & Production
    Copywriting II
    Global Citizenship: From Social Analysis to Social Action

    Semester 4
    Radio & Television Advertising
    Interactive Media & Print Production
    Campaign Planning
    Advertising Business Writing
    General Education Elective

    Semester 5
    Digital Communications I
    Broadcast Buying and Measurement
    Copywriting III
    Administration and Finance
    Special Project
    Advertising Campaign Management
    Advertising Issues
    Professional Practice
    Strategic Planning
    Digital and Social Media
    Portfolio Design

    Semester 6
    Field Placement

    Salidas profesionales

    Career Outlook
    Account Manager
    Media Planner
    Digital Creative – copywriting or design
    Areas of Employment
    Companies that have hired program graduates include Anomaly, Anderson, DDB, BBDO, Boom Marketing, Cossette, Draftfcb, Grey Canada, JWT, Leo Burnett, MacLaren McCann, Media Edge, Mindshare MPG, Saatchi & Saatchi, Starcom, TBWA, and Young & Rubicam.

    The range of companies is a great example of the varied areas that graduates of this

    School of Communication, Media and Design program will be able to enter. Among them will be:

    Account Management
    Media Buying and Planning
    Creative development
    Direct marketing
    Event marketing

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