This program trains graphic designers with a creative advertising mindset. As well as carrying out design projects, they will learn to conduct visual communication campaigns enhanced by conceptualisation, brand strategy and art direction.
Graphic Design has taken on a new dimension that ventures beyond its traditional boundaries into a market where designers are expected to build creative communication concepts and strategies into their projects. Succeeding in the world of creativity in this day and age requires an eye-catching portfolio that appeals both to design studios and advertising or branding agencies. Knowing this, a graphic designer has to be capable of conceiving and developing surprising and unique ideas.
This Bachelor of Arts in Graphic Design encourages students to develop a variety of projects with real clients for the first three years and to carry out a Final Course Project with a specific client linked directly to the world of advertising and creativity.
Grasping the basic concepts of design, project culture and methodology.
Encouraging students to try, create and communicate.
Studying the technological and project tools needed to communicate a visual message simply and effectively by developing their individual creativity and interdisciplinary methodology processes.
Learning to command software such as Adobe Photoshop, Adobe Illustrator, Adobe After Effects, etc. and how to apply creativity in corporate communication.
Applying all their previous learning to create real projects.
Encouraging creativity and artistic direction.
Understanding the professional context and its full complexity.
Creating a professional portfolio in preparation for the working world.
Completing a mandatory internship.
Developing projects that tie in all of the knowledge gained throughout the course.
Carrying out a Final Course Project with a real company.
Corporate, publishing or packaging image expert
Brand consultant, digital advertising strategist, interactive brand manager, brand manager
Social media strategist
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