Faculty of Media and Communication - Bournemouth University

Bachelor in Marketing Communications with Digital Media - Grado en Marketing, Comunicación y Medios Digitales

Faculty of Media and Communication - Bournemouth University
  • Imparte:
  • Modalidad:
    Presencial
  • Precio:
    UK/ROI/Channel Islands: £9,250 per year
    International: £15,250 per year
    Unlimited number of Scholarships available for next academic year
    Please fill out the enquiry form for more information about the Scholarships
  • Comienzo:
    Septiembre 2013
  • Lugar:
    Bournemouth
    Reino Unido
  • Duración:
    4 Años
  • Titulación:
    BA (Hons) Marketing Communications with Digital Media (with Foundation Year option)

Presentación

Explore the value of digital media in marketing communications and develop a command of cutting-edge digital media practices and communications that will enable you to be innovative, strategic, and creative in your own practice.

Requisitos

We use the UCAS Tariff in our entry requirements and will accept a combination of grades and qualifications to meet the overall tariff requirement. You can use the UCAS calculator to see how your qualifications equate to UCAS tariff points.

We have outlined our entry requirements below using the most common qualifications that we consider for this course. If your qualification is not listed, please contact our Future Students Enquiry Team who can advise accordingly. You can also find out more about how we consider your application in our offer-making process section.

104 - 120 UCAS tariff points including a minimum of two A-levels or equivalent.

Numeracy and Literacy requirement: GCSE English and Mathematics grade 4 (or grade C in the old grading system). We also accept iGCSEs, Key Skills and Functional Skills and other qualifications at Level 2 of the National Qualifications Framework.

A-level and AS levels: 104 – 120 UCAS tariff points from a minimum of two A-levels.

Advanced Welsh Baccalaureate – Skills Challenge Certificate: We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff.

Access to HE Diploma: 102 – 118 UCAS tariff points with any combination of Distinction, Merit, Pass grades.

International entry requirements
English language requirements
If English is not your first language, you will need to provide evidence that you can understand English to a satisfactory level. English language requirements for this course are normally:

If English is not your first language you´ll need IELTS (Academic) 6.5 with a minimum of 6.0 in each component, or equivalent.

Objetivos

Study a range of applications, tools, strategies and techniques to understand and engage with contemporary digital consumers
Gain specialist digital practice skills including, social media marketing, digital content creation and digital analytics
Work on live briefs set by industry for unit assessments and learn from professionals who deliver guest lectures and workshops every year
Co-create academic and professional research with staff including consultancy projects for industry clients
At the end of your first year you can choose which Marketing Communications course best suits you and your career interests
Complete a work placement anywhere in the world, giving you the chance to put theory into practice, make great career contacts and bolster your blossoming CV. You’ll be career-ready with 90% of our Marketing Communication graduates in employment or further study after 15 months.

Programa

Foundation year
Core units
Academic & Professional Practice
Collaborative Communication Project
Media & Current Debates
Media Work

Year 1
Core units
Principles of Marketing and Marketing Communications
Academic and Professional Practices for Marketing Communications
Contemporary Debates in Marketing Communications
Digital Essentials
Consumer and Stakeholder Principles
Integrated Marketing Communications

Year 2
Core units
Digital Consumers
Digital Media Practices
Media Planning
Content Creation
Research Principles and Practice
Brands and Branding

Placement year
The inclusion of a 30-week placement (minimum) is a key feature in helping you to develop your abilities and understanding of advertising in the work environment. It also provides a platform for successful entry into the profession following graduation.

Final year
Core units
Digital Data Insights
Digital Futures
Dissertation

Options units (choose two)
Behavioural Economics
Brand Meaning
Consumer Insights
Corporate Communications
Influencer Marketing
Race, Media and Inequality
Persuasion and Influence
Promotion, Power and Democracy
Relationship Marketing
Social and Intercultural Communication
Social Media Management

Salidas profesionales

Digital planner
Social media lead
Digital content manger
SEO account manager

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Publicidad

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