Employers are increasingly looking for graduates with broad knowledge, as well as specific expertise in one aspect of the marketing mix. Our Marketing Communications courses have been designed to not only meet the needs of employers, but to also help you stand out from the crowd with additional professional qualifications.
You’ll apply to Marketing Communications via UCAS (N591) and then in your second year, you can either carry on with the broad Marketing Communications route or choose one of our specialist pathways:
Marketing Communications with Digital Media
Marketing Communications with Advertising
Marketing Communications with Public Relations
The Marketing Communications with Digital Media pathway has been designed to produce visionary Marketing Communications professionals with key knowledge and skills in digital marketing communication concepts and practices.
Digital media professionals work in a wide variety of organisations with job titles such as digital marketing manager or social media marketing manager. In these roles, you will require an understanding of digital media theory and practice for internal and external communications with relevant consumers and stakeholders. You will develop knowledge of the historical roots of marketing communications, advertising, and public relations and a particular focus on contemporary and cutting-edge digital media practices and communications such as Facebook, Twitter, blogs and mobile apps, as well as the context in which it takes place. In order to enhance your future career prospects, you should demonstrate the ability to be critical of existing practice and innovative, strategic, and creative in your own approach.
We use the UCAS Tariff in our entry requirements and will accept a combination of grades and qualifications to meet the overall tariff requirement. You can use the UCAS calculator to see how your qualifications equate to UCAS tariff points.
We have outlined our entry requirements below using the most common qualifications that we consider for this course. If your qualification is not listed, please contact our Future Students Enquiry Team who can advise accordingly. You can also find out more about how we consider your application in our offer-making process section.
104 - 120 UCAS tariff points including a minimum of two A-levels or equivalent.
Numeracy and Literacy requirement: GCSE English and Mathematics grade 4 (or grade C in the old grading system). We also accept iGCSEs, Key Skills and Functional Skills and other qualifications at Level 2 of the National Qualifications Framework.
A-level and AS levels: 104 – 120 UCAS tariff points from a minimum of two A-levels.
Advanced Welsh Baccalaureate – Skills Challenge Certificate: We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff.
Access to HE Diploma: 102 – 118 UCAS tariff points with any combination of Distinction, Merit, Pass grades.
International entry requirements
English language requirements
If English is not your first language, you will need to provide evidence that you can understand English to a satisfactory level. English language requirements for this course are normally:
If English is not your first language you´ll need IELTS (Academic) 6.5 with a minimum of 6.0 in each component, or equivalent.
This degree has been developed to give you a a solid understanding of marketing communications concepts and practices, with a particular focus on the use of digital media strategy, design, creativity, analytics, research and analysis techniques, and the future of digital media.
On this course you will usually be taught by a range of staff with relevant expertise and knowledge appropriate to the content of the unit. This will include senior academic staff, qualified professional practitioners and research students. You will also benefit from regular guest lectures from industry.
Principles of Marketing and Marketing Communications: This unit introduces you to the principles of marketing and marketing communications. You will become familiar with the marketing mix, including traditional and innovative marketing techniques and where marketing as a discipline currently stands.
Academic and Professional Practices for Marketing Communications: Through engaging in professional-relevant, authentic experiences and assessments to support your development as an independent learner, you will acquire a range of skills required for succesful academic and professinoal practice in marketing communications
Contemporary Debates in Marketing Communications: This unit aims to provide you with an understanding of the broader role that marketing communications play in contemporary culture. You will be introduced to theories and concepts designed to help you develop a critical perspective when reviewing and reflecting on the wider impact that marketing communications’ campaigns can have on consumers and society at local, national and global levels.
Digital Essentials: The unit will enable you to understand the impact of emerging digital technologies and review, utilise and explore the role of digital communications within marketing communications. You will use research and industry specific tools used for measuring digital communications.
Consumer and Stakeholder Insights: You will explore and analyse the importance of understanding stakeholder management and consumer behaviour for effective development and implementation of various aspects/practices involved in marketing communications.
Integrated Marketing Communications: You will gain a critical understanding of how to plan, create, execute and evaluate integrated marketing communication campaigns. Upon completion of the unit, you will have an appreciation of the complexities of the integrated marketing communication campaigns process.
Digital Consumers: You will gain industry relevant knowledge and skills for understanding digital consumers and a grounding appreciation of the interactions between digital media, consumer culture and behaviour.
Digital Media Practices: You will have the opportunity to work on various digital platforms and perform multiple tasks utilising the digital skills ascertained during the unit. You willl be given formative feedback on your work and encouraged to work as an independent-learner. You will also develop your team-work, presentation skills and the use of industry-specific digital tools (such as social media, blogs/vlogs, apps, AR/VR, websites, etc.).
Media Planning: Media Planning is commanding a pivotal role within advertising planning, drawing upon consumer insight and evolving media metrics data to conceive, plan, implement and evaluate the efficacy of advertising solutions. Consequently, this unit provides both knowledge and practical applications of media research and media planning skills to propose campaign solutions for brands.
Content Creation: This unit will provide you with the opportunity to acquire an in-depth understanding of the content, meanings and decoding of marketing communications campaigns and equip you with the skills required to create marketing communications content (e.g. internal communications, posters, brochure, advertising, POS, direct mail) based on the theoretical perspectives learned, making use, where relevant, of software commonly used in industry
Research Principles and Practice: Initially you will learn about the value and importance of research, in relation to your chosen degree, and the place of research ethics. Emphasis will then be placed on skills or ‘doing research’, exploring both standard and more innovative ways of obtaining meaningful data and insights for both academic and commercial purposes. You will get hands on experience of qualitative and quantitative methods, modes of analysis, interpretation and presentation of research findings to understand how research is done from beginning to end.
Brands and Branding: You will be introduced to the building blocks of brands, the theoretical principles of branding, and will also be exposed to theoretical applications in diverse situations and contexts. This unit will also explore the role of branding as a strategic managerial tool and its implications on businesses, consumers, and markets.
This course will give you all the skills you need to get ahead in this thriving sector and the work placement will allow you to make contacts and build relationships with those already working in the industry.
89% of our students who study media studies and marketing courses are working or studying 6 months after graduating.
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