Explore the value of digital media in marketing communications and develop a command of cutting-edge digital media practices and communications that will enable you to be innovative, strategic, and creative in your own practice.
We use the UCAS Tariff in our entry requirements and will accept a combination of grades and qualifications to meet the overall tariff requirement. You can use the UCAS calculator to see how your qualifications equate to UCAS tariff points.
We have outlined our entry requirements below using the most common qualifications that we consider for this course. If your qualification is not listed, please contact our Future Students Enquiry Team who can advise accordingly. You can also find out more about how we consider your application in our offer-making process section.
104 - 120 UCAS tariff points including a minimum of two A-levels or equivalent.
Numeracy and Literacy requirement: GCSE English and Mathematics grade 4 (or grade C in the old grading system). We also accept iGCSEs, Key Skills and Functional Skills and other qualifications at Level 2 of the National Qualifications Framework.
A-level and AS levels: 104 – 120 UCAS tariff points from a minimum of two A-levels.
Advanced Welsh Baccalaureate – Skills Challenge Certificate: We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff.
Access to HE Diploma: 102 – 118 UCAS tariff points with any combination of Distinction, Merit, Pass grades.
International entry requirements
English language requirements
If English is not your first language, you will need to provide evidence that you can understand English to a satisfactory level. English language requirements for this course are normally:
If English is not your first language you´ll need IELTS (Academic) 6.5 with a minimum of 6.0 in each component, or equivalent.
Study a range of applications, tools, strategies and techniques to understand and engage with contemporary digital consumers
Gain specialist digital practice skills including, social media marketing, digital content creation and digital analytics
Work on live briefs set by industry for unit assessments and learn from professionals who deliver guest lectures and workshops every year
Co-create academic and professional research with staff including consultancy projects for industry clients
At the end of your first year you can choose which Marketing Communications course best suits you and your career interests
Complete a work placement anywhere in the world, giving you the chance to put theory into practice, make great career contacts and bolster your blossoming CV. You’ll be career-ready with 90% of our Marketing Communication graduates in employment or further study after 15 months.
Academic & Professional Practice
Collaborative Communication Project
Media & Current Debates
Principles of Marketing and Marketing Communications
Academic and Professional Practices for Marketing Communications
Contemporary Debates in Marketing Communications
Consumer and Stakeholder Principles
Integrated Marketing Communications
Digital Media Practices
Research Principles and Practice
Brands and Branding
The inclusion of a 30-week placement (minimum) is a key feature in helping you to develop your abilities and understanding of advertising in the work environment. It also provides a platform for successful entry into the profession following graduation.
Digital Data Insights
Options units (choose two)
Race, Media and Inequality
Persuasion and Influence
Promotion, Power and Democracy
Social and Intercultural Communication
Social Media Management
Social media lead
Digital content manger
SEO account manager
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