Bachelor of Business Administration and Digital Innovation with Digital Marketing - ADE e Innovación digital con Marketing Digital

The Bachelor of Business Administration and Digital Innovation with Digital Marketing is designed to provide students with a comprehensive education focused on advanced digital marketing skills and practices used today.

The program provides a solid foundation of business skills rooted in digital marketing. Learning-by-doing is reflected in modules such as SEO strategy, website optimisation, digital advertising, product development, and market analysis.

Students focus on specific areas of their core interest while gaining a comprehensive business education with a digital focus, reinforcing theoretical knowledge with a practical approach and developing agile thinking for today´s business reality.

1. Completed secondary education: A/S Levels, IB Diploma, GCSE/IGCSE, AP Program, or equivalent.
2. English proficiency: Native speaker, TOEFL (min 32 iBT), IELTS, Cambridge CAE, prior instruction in English, or GBSB internal test.
3. Completed online application with required documentation (transcripts, CV, motivation letter, copy of passport).
4. Admissions interview (online or in-person).

Students seeking advanced digital marketing expertise combined with a solid business foundation, interested in SEO, digital advertising, e-commerce, and data-driven marketing.

Year 1 — Compulsory (60 ECTS)
Global Business Environment (7 ECTS)
Business Communication (6 ECTS)
Introduction to Digital Entrepreneurship and Innovation (7 ECTS)
Fundamentals of Marketing in the Digital Era (13 ECTS)
Principles of Accounting (7 ECTS)
Business Law in a Digital Context (7 ECTS)
Business Math and Statistics (13 ECTS)

Year 2 — Compulsory + Specialization Electives (60 ECTS)
Strategic Management of Enterprise and Digital Innovation (13 ECTS)
Managerial Accounting (6 ECTS)
Leadership and Organizational Behavior (6 ECTS)
Starting a New Digital Business (7 ECTS)
Business Economics (7 ECTS)
Business Research Methods (6 ECTS)

Year 3 — Compulsory + Specialization Electives (60 ECTS)
Professional and Career Development (6 ECTS)
Innovative and Creative Thinking (4 ECTS)
Corporate Finance (7 ECTS)
Disruptive Technologies for Innovation and Change (13 ECTS)
Specialization Electives — Digital Marketing (45 ECTS)
Digital Branding (7 ECTS)
Management of Retail and Electronic Distribution Channels (4 ECTS)
Pricing Strategies and Digital Products (4 ECTS)
E-Commerce Development (7 ECTS)
Sales Management (4 ECTS)
Consumer Behavior and Emerging Technologies (4 ECTS)
Dissertation in the area of Digital Marketing (15 ECTS)

SEO strategy and website optimisation
Digital advertising and campaign management
E-commerce development and digital branding
Consumer behavior analysis and market research
Pricing strategies for digital products and services