This course provides future professionals with the knowledge and skills they need to design products bearing in mind the user and their surroundings, ergonomics, social value, technology and the materials needed to create a “good design”.
The course covers various fields such as lighting, consumer electronics, wearables, packaging, personal accessories, utensils, furniture, domestic appliances, food, service design and more. It also explores new financial and productive realities such as collaborative consumption, crowdfunding, digital production, rapid prototyping and 3D printing.
The Bachelor of Arts in Product Design has the goal of providing innovative and efficient solutions with a commitment to sustainable development.
The first year of the course focuses on acquiring the basic concepts of product design and its culture and methodology. The students are challenged to analyse and understand their environment, to create and to communicate.
The second year focuses on developing individual creativity and the students start to learn the tools of this speciality, such as mould making, mechanical and digital production systems, sketching, storytelling, Rhino, CAD and communicating through Illustrator, Photoshop and oral communication.
In the third year they start to spend time in companies and develop more complex, technical projects involving prototypes and actual costs. The product design, interior design and transportation design students work together in cross-departmental teams. They also study new materials, such as sustainable and smart materials, nanomaterials, etc.
In the fourth year they select their individual professional directions and have compulsory internships with a company. Finally, they undertake a course-end final project with real companies, in which they first build prototypes and then, if successful, see them produced and launched onto the market.
Marketing, colour&trim or innovation for companies and design, engineering and architecture studios
Companies working on innovation and strategy
Creative and art departments in advertising agencies
Research departments in companies and institutions
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